Encore Social Media Campaign

Target Demographic:

  • Over 30% of Encore’ s buyers are Brazilian Investors.
  • Social media was the number one medium to attract interested buyers from Brazil.

Primary Objective:

Create awareness to attract potential investors with fun and engaging campaigns that showcase Encore Resorts as the most exciting vacation home community in the number one vacation destination in the world – Orlando, Florida.

Execution:

  • The “Where in Orlando is Pedro” campaign helps prospects learn more about Encore and Orlando’s popular attractions in the surrounding area.
  • The “Follow Ambassador Davi through Brazil” campaign is to showcase Brazil’s culture and drive awareness of Encore’s partnership with a Brazilian Realty company, attracting foreign investors.
  • A very popular Brazilian Celebrity stayed at Encore, while sharing her stay along with millions of her followers via Instagram in Portuguese.
  • Campaigns were run on Facebook, Instagram, Twitter, along with a blog, which is sent out on a monthly eNewsletter to prospects.
  • In the 3 months of the campaigns, Encore’s social media blew up! Facebook fans increased from 32,661 to 43,065 — a 31.9% increase.
  • In the same amount of time, Instagram followers increased from 293 to over 16,000!

 

Client

Encore Resort Homes