Neal Communities – Be A Neal Star

The Challenge

To create, develop, and implement a testimonial-based, multi-platform, integrated social media campaign utilizing existing residents to propagate the lifestyle-oriented brand and drive home sales to potential buyers.


The Solution

In order to get residents to participate, there was a contest held on social media. Participants shared their videos via social media which encouraged families and friends to vote. The client was able to create and repurpose this content for their digital presence which resulted in increased brand awareness and improved SEO.


  • Over 25 videos collected
  • 16,668 page views
  • 9,623 total votes