Professionals with income of 75K+, Empty Nesters, Luxury buyers, move-up homebuyers
At 80 years old, Sam Rodgers is still running his company and building luxury homes for over 40 years in the Sarasota market. Known for his timeless designs and quality craftsmanship, our goal is to rebrand Sam Rodgers Homes with a fresh new look by telling his story in a fun and creative way.
- The “Kiss French – Drive German – Wear Italian – Drink Scotch – Live Sam” campaign is a unique and entertaining way to launch the new brand while telling the Sam Rodgers story and encouraging people to express how they LIVE SAM on a daily basis.
- Four different contests were run with theme based giveaways valued up to $250.00
- The #LIVESAM Facebook Fan Photo contest was created by the overwhelming amount of fan photos received for #LIVESAM. Select photos were chosen to compete for best photo and winner was selected by number of votes received. This created greater exposure for the page with a lot of fan engagement!
- During the 4-week period the campaign ran, Sam Rodgers Homes saw a Facebook Fan increase from 2,069 likes to 11,109.