Testimonial videos where collected from residents on why they loved their home and community. These would then be used across the web, social media, traditional and digital advertising to create brand awareness for the builder.
60 testimonial videos were collected. People voted on who winners should be. We filmed those residents that won and created commercial spots for each of the communities as well as an overview commercial of all communities.
Commercials were aired in Ft. Myers and Naples. They highlighted amenities, activities, homes, and residents within the community. This gave an inside look at what life is like when you live in a WCI community.