Archive for October 2013

'Til Death Do Us Part

In a world where 91% of all people have a mobile phone, everyday emotions, buying habits and relationships are changing dramatically. Out of this 91%, women have been found to have fallen deeply in love with their mobile phones. According to a new study from Time Inc. and Nuance Digital Marketing, 60 percent of women…

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5 Important Tips for Writing an Effective Slogan

AdWeek released a silly yet true article entitled, “ If Brands Had More Honest Slogans”, featuring well-known brands exposing taglines that better suite their brands (although, they might not think so).  Take a gander at these puppies, enjoy a few chuckles but then let’s get serious.   http://www.adweek.com/adfreak/if-brands-had-more-honest-slogans-153303 If you ask any copywriter, coming up…

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You Can Run, But You Can't Hide

If you own a computer, you most likely have been a victim of retargeting. You know, that pesky little ad that seems to find you no matter what website you land on? For consumers, it can often represent as a reminder. “ OH yeah, I forgot I loved that sweater. Oooh, and now it’s 30%…

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Week One Recap of the 2013 Social Media Summit Conference

For the past week Brittany (CEA’s newest social media/ events star) and myself have been watching and soaking up all the information we can from the 2013 Social Media Summit Conference. This is a month- long 100% online conference starring the top names in social media knowledge.     For the next few weeks we…

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Facebook Ads Aim to Help Mobile App Marketers

Yesterday, Facebook released how they plan to help mobile app marketers everywhere. Mobile marketers go great lengths to get consumers to download their apps. With the exception of “go-to” utility apps such as Google Maps or YouTube, consumers tend to discontinue using certain apps and then deleting them shortly after. Facebook revealed an ad-targeting feature…

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