AdWeek released a silly yet true article entitled, “ If Brands Had More Honest Slogans”, featuring well-known brands exposing taglines that better suite their brands (although, they might not think so). Take a gander at these puppies, enjoy a few chuckles but then let’s get serious.
If you ask any copywriter, coming up with the ultimate slogan for a brand is one of the hardest yet challengingly fun tasks to be given. How do you differentiate your product or brand while also underscoring the company’s mission all wrapped up into one perfect collection of words? A slogan/ tagline is the first impression for many potential consumers. So make it a good one.
Inc.com says the 5 most important tips for writing an effective slogan are:
1. Give them a rhythm, rhyme, and ring.
Slogans, whether read or heard, should be pleasing to the ear; rhythmic and fluid-sounding slogans are much more recognizable and memorable for later recall.
2. Highlight a key benefit.
Isolate one key area of your business, and find a way to integrate it into the slogan.
3. Explain the company’s commitment.
Slogans devoted to customer service, especially ones that guarantee quality and satisfaction even if it’s at the company’s expense, play extremely well with the public.
4. Stay honest.
Be realistic. Find a clever but real way to emphasize your company’s perks.
5. Keep it short.
Slogans should never be longer than a sentence and ideally should hit the sweet spot between six to eight words.
I challenge you to take these 5 tips and create some of your own slogans. Even if they are silly “ honest “ slogans like AdWeek came up with.
Until next time, your Social Butterfly Amanda