‘Til Death Do Us Part

In a world where 91% of all people have a mobile phone, everyday emotions, buying habits and relationships are changing dramatically.

Out of this 91%, women have been found to have fallen deeply in love with their mobile phones. According to a new study from Time Inc. and Nuance Digital Marketing, 60 percent of women name their mobiles as the most important devices in their lives. While men stand at a 43 percent.

78% of women say that their phone is the first thing they look at when they wake up in the morning. 98% take it with them whenever they go and 87% were brave enough to admit that they can’t imagine life without their phones. (Talk about a serious commitment.)

Even during their downtime, women say their mobile phone has an effect on their emotional state of mind. Throughout the day, women use their phones for engaging with social media, texting and even shopping. While this time spent on their mobiles would suggest opportunities to advertise to women, 91 percent of women dislike ads and consider them to be intrusive.

It was noted that 41 % of women ARE open to ads as long as they that let them control the experience. (Women wanting to be in control? No way. ) 52% are interested in ads that are relevant to the content being consumed. While 41% of women say that they would LIKE ads that give location-based offers.  (That means you geo-targeting ad companies)


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