Archive for March 2014

What Makes a Good Logo?

The Nike “swoosh,” the “golden arches” of McDonald’s,” Apple’s, well, apple are all examples of brands with strong, instantly recognizable logos. Good logo design, in all but a few cases, is not accidental. It is the result much thought, some consternation, numerous creative ideas rendered to paper and, whenever possible, testing among focus groups. An…

Read More

Create BUZZ For Your Next Event!

A new product offering, grand opening or book launch is in your near future. Is the day it takes place the first time anyone is aware of it? Here’s a more effective strategy to building a relationship with your target audience which will engage them every step of the way. Your target audience may even…

Read More

Parting is Such Sweet Sorrow

( This picture was taken on my first day when my smile was eager and our building was purple. )   When I first started at CEA Marketing, I was a fresh out of college graduate with not clue in the world. I knew one thing and one thing only. I loved advertising and was…

Read More