Come take a seat with our Social Media Expert and Facebook Queen Kari Lochamy as she answers 6 valuable and important Facebook questions.
1. How does social media play a role in the sales cycle?
With such easy access to online consumer reviews, customers are no longer heading straight to the store to purchase your product. Right from their mobile device they are researching your company and what people are saying about that product. Where do they find this information? A multitude of places can hold online opinions, but the most common place is through social media. 1 in 3 people who use social media prefer interacting with companies via Twitter, Facebook or another network rather than via phone. If people are complaining, the proof is visible for everyone to see. More so, if people are complaining, how is the company handling it? Things will inevitably go wrong and customers just want to know the company they are purchasing from has their back. Word of mouth is now digital. 92% of individuals trust the messages/recommendations they receive from friends. Where are their friends talking about their new favorite place to shop? Social Media.
2. What is the difference between Facebook Ads & Facebook Promoted Posts?
Facebook Ads are used to target people who do not already “Like” your page and convert them into “Followers”. Facebook Promoted Posts are status updates or posts that are pushed out by setting a daily budget towards promotion. Both of these techniques are necessary because Facebook is now considered a “Pay to Play” platform. Without a Facebook Ad budget, few will know your page even exists. Without a Promoted Post budget, less than 6% of your followers will see your status updates or posts.
3. How can you target your audience through Facebook Ads?
Through Facebook Ads you are able to target audiences based upon not only age and location but also by gender, interests, connection to your Page and more.
4. What makes a GREAT Facebook Ad?
A good Facebook Ad can be defined by many things from audience targeting to engaging creative. A GREAT Facebook Ad digs deep to understand what your customers truly want. Note that your image is going to be what gets them to read the content. Think about what your customers are looking for when they search for your product and incorporate that in the creative. People want easy and straightforward information. Engage them by asking a question that you already know the answer or by mentioning an obvious statement (ex: “Do you like the beach?” or “You deserve to live in luxury.”) Set a strong budget and let it run long enough to achieve results. A combination of all of these tips will ensure a GREAT Facebook Ad.
5. What is an effective budget for Facebook Ads and Promoted Posts?
Before you can create an effective budget, you have to set a goal. How quickly would you like to see your page grow and how often will you be posting? The obvious answer would be “fast” and “every day” but your goal needs to be achievable. Social media presence is extremely important and if you are a new Page, think bigger when it comes to planning your budget. Get your name out there and as brand recognition grows, you can reevaluate your Ad budget. Although, keep in mind, as Facebook continues to change and grow, your Promoted Post budget will have to do the same.
6. What is my social media ROI?
ROI is “Return On Investment”. For many this means, “How many sales have I gained from the money I’ve spent?” But with Facebook, sales shouldn’t be your number one goal. Social media is all about engaging with customers, relating to your consumers and customer service. When checking your return on investment for social media, it is important to thoroughly investigate your posts’ analytics. Even if people are not visibly engaging with your posts by Liking, Sharing or Commenting, they may be clicking through to your site or clicking on the post itself. This is ROI. You’re providing information your audience needs and wants and they will recognize your brand as a reputable source.
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