Archive for December 2014

What is Rebranding?

What do you think about when you hear the word “rebrand” ? The way that Pepsi has managed to evolve and retain their brand heritage through the years? Or The Gap’s disastrous attempt at rebranding (which they switched back within two weeks)? The process of rebranding takes an established brand identity and creates a completely…

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The Importance of Brand Identity

Recently I’ve (Graphic Designer Diana) had the pleasure of becoming involved with a mentorship program through Ad 2 Tampa Bay, a network of young advertising professionals in the Tampa Bay area. The mentorship program seeks to partner young students with professionals in the Advertising industry to help guide them in their career path. As part…

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10 for 10 Years

Art Director Eric Gwatney has been a part of #TeamCEA for 10 years! We had a chance to sit down with him and talk about all the fun he’s had during his time with us. So, Eric, what is your favorite part about working at CEA? I love working with the team. We have the best crew…

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