What do you think about when you hear the word “rebrand” ? The way that Pepsi has managed to evolve and retain their brand heritage through the years? Or The Gap’s disastrous attempt at rebranding (which they switched back within two weeks)?
The process of rebranding takes an established brand identity and creates a completely new one. This new brand identity can be an evolution of the established brand, or something completely different. It depends on what your audience is willing to recognize.
If you have a well known national or even local brand your customers already identify you with a certain look and feel. A change that is too dramatic could drive people away. How do you find the right balance? That’s why CEA Marketing Group is here to help.
A full rebrand can be a lot to take in at once. So let’s take a look at the important questions about rebranding:
- Why bother with rebranding?
- What are the keys to a successful rebranding campaign?
- What are the best strategies for success?
During the month of January we’ll be answering these questions, exploring what it means to rebrand your business and the best strategies to ensure success. We might even have a little surprise for you at the end.
Stay tuned, and give us a follow for our latest news, updates, and BRIGHT ideas about rebranding!