You’ve decided rebranding is the right choice for your product or service and it’s time to take the first steps. How can you ensure that the steps you are taking are the right ones? What does it take to successfully rebrand?
Lets take a look at the latest rebranding of McDonald’s and how they used these 4 steps to their advantage.
- Shine a light – highlight the product’s best features. McDonald’s wanted to refocus the view that consumers had on their product/service. They want to be viewed as an inexpensive high quality fast food restaurant. This involved playing up their customer service, and menu.
- Throw back– help the consumers remember why you’re product or service was so popular. McDonald’s does a good job of coming up with new ways to showcase the same old idea, and we’re “loving it”.
- Brand interaction- generate more consumer and brand engagement, and get them excited about the new campaign you are pushing. McDonald’s Super Bowl Ad, ‘Pay with lovin’, demonstrates consumer engagement at it’s best. From now until February 14th McDonald’s will randomly be select customers to pay with lovin’ or small acts of love.
- Define success-define your end gain and compose a strategy to reach your brand’s goal. McDonald’s wants to be known for being a well respected and trusted fast food restaurant. Their campaign focus around this sole idea and paves the road to their rebranding success.
McDonald’s is well on their way to success with their new rebrand. Do you think their rebranding is working for them? Tell us more on our Facebook page!