What is SEO?

Let’s start with the most important question: What is SEO anyways?

SEO is the process of improving your website and its individual pages to increase visibility and improve your position in organic search engine rankings. The better your SEO is, the easier it will be for potential customers to find your site when searching for keywords related to your industry or business!

SEO involves writing pages with keywords, links, and constantly updating a site. It’s important to have quality content over quantity. If you have a site with a lot of keywords and links but none of the material is relevant to your site then your website will appear lower on search engine results.  You want to use good links that work and pertain to your site. This goes the same for keywords.

There are 2 types of SEO. Black Hat SEO, and good SEO is known as White Hat SEO:

1. White Hat SEO – White Hat SEO is a method that takes full advantage of SEO techniques. These techniques include having high quality content, research, and out reach. It might take a little longer, but taking the ethical route to SEO can give you long-lasting growth in rankings.

2. Black Hat SEO – With Black Hat SEO, you are taking the easier or morally wrong route.  Black Hat SEO violates search engine guidelines.  Examples of this type of SEO include: hidden links, text, and keyword stuffing to name a few. Ratings may shoot up but don’t last and are unpredictable.

Occasionally there can be Gray Hat SEO. This deals with search engines offering affordable pricing in exchange for results. The techniques are sometimes borderline Black Hat and ignore using the traditional highly involved campaign activities. Even though you might see immediate results, don’t bother messing with them! It won’t help your business in the long run!

CEA Marketing Group gives you the advantage. Everyone from our account managers to the creative departments have been trained in SEO strategies and techniques, ensuring a consistent and targeted campaign from start to finish! Ready to start? CLICK here or give us a call at 727.523.8044!