Imagine having the opportunity to connect with over 316 million people on a daily basis. What would you say to them? How would you portray yourself? More importantly, how would you get their attention in a venue full of both uninterested and interested prospects as well as a handful of your competitors?
These are all things you think about when building your brand on Twitter. As of July 2015, Twitter boasts 316 million active users with 100 million of them interacting on a daily basis! That’s 2 million shy of the population of the entire United States. This brings us back to the original question, how can you stand out in a crowd of 316 million while outshining your competitors? Here are 5 tried and true ways to do just that:
- Optimize Your Twitter Bio
If a user stumbles upon your page, they will have to see right away that they are getting what they came for. If they are confused or they think they aren’t going to benefit from your page, they will leave. The best way to capture their attention right away is by clearly describing who you are and what you’re offering. Too many times, brands fall into the trap of writing too much of their history and not enough of what they actually do for others. A brand’s true value is based on what they have to offer their target market.
- Be Consistent
As social media continues to grow and become a primary source for brands to reach their target market, the question of “Am I posting too much?” arises more often than not for social media managers and owners. We are hear to put that rumor to rest. In our experience, posting is about quality, not about quantity. The key is to keep the content relevant and stick to the 80/20 rule or a variation of it. 80% of your content should be fun and relevant to your target market and 20% should promote your product or service. Posting consistently and following this rule will increase your following and generate qualified leads for your business.
- Find the Influencers
Research your industry and find the Twitter users in your target market that are more active and influential than everyone else. These are the ones that you can turn into brand ambassadors for your Twitter page. On the other side of the spectrum it is always beneficial to find the competitor who is doing the best in your industry. Learn what they are doing and what is working for them and create a variation of their process, as well as employing tactics that they’re missing.
- Get your Employees Involved
Finding brand ambassadors can be difficult, especially if you just created your Twitter page two days ago. A great way to be sure you have users on your side is to utilize your employees. There are several great companies that have been successful in creating a strong online brand because they gave their employees the proper training and trust to promote themselves as industry experts associated with their company.
- Hashtags and Follows
The best way to reach your target market and stand out from your competition on Twitter is creating a strong relationship with your followers and potential customers. Following and posting hashtags that are relevant to your brand is an easy way for users to follow the conversation and join in for themselves. In addition, following users that are in or interested in your industry can help you gain a follow back from them.
Twitter has proved to boost the image and awareness of several savvy brands that have used these techniques. If you could use a social media makeover or build solid leads from your pages, don’t hesitate to connect with us through Facebook, Twitter, or our CEA Marketing website for tips from our experts!
In the meantime, check out some of these Twitter-Savvy brands!