Awards of Excellence: Going for Gold
2015 was an incredible year for us! We gained some new clients, and with an incredible team behind us we were able to create some amazing content. The Tampa Bay Builder Association Sales and Marketing Council Awards of Excellence (AOE’s) took place at the end of the year and solidified all of the hard work we put in during 2015. We went home with 9 awards and to recap the year, we want to share them with you! In addition, 2016 is already looking up as we continue our campaigns to win The Nationals in Las Vegas!
Here is an overview of all the awards we won and why:
- Best Collateral Package/Brochure for an Associate/Agency
We created this brochure to showcase the full-service marketing and advertising capabilities of our agency. The full brochure serves not only as a full overview of services, but also includes expert articles and case studies from previous CEA marketing efforts.
- Best Print Ad for a Builder
Sam Rodgers Homes wanted to create a full color print ad to match the new branding on their website (also designed and developed by CEA), and to promote their custom homes in the SW Florida communities of GreyHawk Landing and Gran Paradiso. The print ad ran in the New Home Guide in March 2015 and was distributed throughout the SW Florida region.
- Best Social Media Program for a Developer
This award was won via our “Home to Grow” campaign for Neal Communities. This campaign aimed to show young homebuyers that homeownership isn’t a tether, but rather an investment that can grow and change as they do. We ran a lead-generation contest for 2 months with a giveaway: win $2000 to furnish your ideal room or one of four $250 prizes. The contest was hosted as a landing page and a Facebook App Tab, and was promoted for 2 months using promoted Facebook posts, Facebook ads and Twitter cards.
- Best Online Ad for a Developer
For the 2015 Parade of Homes, Metro Development Group showcased their 4 ULTRAFi Communities with a digital banner ad campaign. The communities included Union Park, Waterleaf, Park Creek, and Sereno. The banner ads clicked through to a custom-landing page for lead generation and sales team follow up.
- Best Website for an Associate/Agency
We completely redesigned our website from the ground, up! Utilizing the newest trends in design and the best in back-end development practices, the new CEA website showcases what our agency has to offer. The website is also fully integrated with Google Analytics and the new Google Search Console, so that we can review stats on the site at all times.
- Best Mobile Website for a Developer
The Union Park website was redesigned this year to offer a new, fresh design to stand apart from traditional community websites. Unionparktampa.com was designed to ease of use and navigation on mobile without sacrificing design and promote the community, builders, amenities and the growing Wesley Chapel area.
- Best Mixed Media for a Developer
We won this award for our Parade of Homes campaign with Metro Development Group. The purpose of this campaign was to showcase the Metro Development Group communities during the 2015 TBBA Parade of Homes. We tapped into an already interested market (parade home searchers/buyers) to increase awareness, interest, and to drive traffic to the Metro communities featured in the ads.
- Best Consumer Promotion for a Developer
This award was won via our “Home to Grow” campaign for Neal Communities. An email campaign was ran in addition to the social media schedule of the contest. Our consistent and creative content complimented our social media efforts and increased the effectiveness of the campaign.
- Best Direct Mail for a Builder
Sam Rodgers Homes wanted to create a direct mail piece to match the new branding on their website (also designed and developed by us), and to promote their custom homes in the Gran Paradiso community in Venice, FL. The mailer was sent to a specific demographic matching the builder’s high-end clientele, and directed buyers to a custom landing page to collect lead information for their sales staff for follow-up.
