Having built up a home building business from the group up is a formidable accomplishment. In our more and more technologically dependent landscape, it takes more than entrepreneurial skill to keep a business growing indefinitely. What it takes is a razor-sharp digital strategy, combined with on-the-nose branding and brought to life with professional copy and graphics. In short, it takes a village. Home builders work in a unique field: once services have been provided to a client, chances are low that you’ll see them again anytime soon (after all, except for a select few individuals for whom money is no object, how many homes can one client build?). As a result, it is critical that home builders be proactive about growth and expansion efforts. If you’re considering working with an agency to this end, read on to consider the ways in which digital marketing experts can help to grow your brand.
The foundation of your digital marketing strategy will begin with the creation of a buyer persona. These are semi-fictional, analytics-based profiles of your ideal client, and they will serve to determine how you communicate your services. A twenty-something first-time home buyer will likely need different information, communication style, and resources than a seasoned homebuyer in their 50s. It’s up to your digital agency to analyze your company and past clientele to determine what your target buyer looks like, and to create messages tailored to their exact needs and preferences.
The arsenal of possibilities available for companies to communicate with clients in the modern digital landscape is nothing if not overwhelming. With the various blogs, social media channels, video-sharing formats, and types of people who use the world wide web, pinning down a cohesive marketing strategy that makes sense for your business can feel difficult – at best. Agencies are excellent at bridging the gap between possibility and action, coming up with a cohesive plan to share information about your business on the channels that are most frequented by your target audience – through the mediums that are most appealing to them.
Search Engine Optimization
Abbreviated as SEO, this technique is geared toward ensuring that your landing pages, blog, and other digital materials are as likely as possible to appear at the top of search engine results. A complex synthesis of different digital strategies, SEO is a marketing specialty in and of itself; people spend years studying this stuff, and maintaining optimal search engine specs on a website is a full-time job. To learn more about SEO strategy, and how it would best be applied to your business, be sure to consult with a digital marketing expert.
Working with a digital marketing agency means priming your home building company for success in the digital age. To learn more about what specific strategies would best help your home building business to grow, reach out to us.