As many businesses move to work remotely, it’s no surprise that people are taking to live broadcasting, like Facebook Live, to advertise their products or services. In the last month, Facebook Live has seen a 50% increase in viewers during the COVID-19 crisis.

Read More

Running a business in the 21st century means dealing with an interesting paradox: on the one hand, there are countless resources, data measuring tools, and platforms available that, when used correctly, can help your business thrive. On the other, there is more competition in digital spaces than ever before, and just one quick search provides…

Read More

Business owners know better than anyone that entrepreneurship is widely defined by goals, and success in entrepreneurship is measured by the ability to meet or exceed them. It follows, then, that goals be just as fundamental when it comes to marketing your business. They guide strategies, define priorities, and determine both start and finish lines…

Read More

  In today’s modern and competitive market, anticipating – and addressing – the needs of your target audience is crucial to your brand’s long-term success. Though it sounds like quite a feat, successfully delivering quality, anticipatory content to your prospective customers isn’t difficult if you understand the phases of the buyer’s journey. These phases, broken…

Read More

  The days of in-your-face offers and out-of-nowhere deals are long gone. In modern marketing, trust is the name of the game. The most successful brands are the ones who manage to establish relationships with their audiences, leveraging their recognizability, product quality, and thought leadership to make long-term profits and expand their client base. If…

Read More

The only way to effectively measure your customers’ online behaviors is to understand what to look for in the first place. Though every marketing campaign includes a mountain of metrics to measure success, some are more trouble to stay on top of than they’re worth. Others, however, do wonders in telling you about how your…

Read More

As all marketing professionals know, the world of digital marketing is about so much more than the bright, captivating ads we see day-in and day-out. The advertisements that consumers see are only the tip of the iceberg, they’re the products of weeks’ worth of analysis and planning. Hundreds of initiatives and metrics go into the…

Read More

Digital marketing continues to evolve and there is always a level of friction between newer, digital forms of advertising and the tried & true traditional advertising tactics. How do we as marketers combine the two forms into one strong strategy? Keep reading to find out!

Read More