Posts by Ben Simon

How Twitter is Enhancing Your Images

How Twitter is Enhancing Your Images In 2014, tweets with images received almost 20% more clicks, 89% more favorites and 150% more retweets. This really shouldn’t come as a surprise since we are hardwired to see images first and engage with them on a more personal level than text. However, many marketers are missing this…

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5 Quick SEO Tips to Improve Your Rankings

5 Quick SEO Tips to Improve Your Rankings Now that you know the basics of SEO, we can get into some quick tips that you can use to that, over time, better your chances of ranking higher in search results. Keep in mind that these tips require strict consistency and a true dedication to your…

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Five Mind-Blowing Facts About Mobile Users

  It’s clear that mobile has been one of the hottest topics in the digital marketing industry over the last few years. With this intense focus on mobile users over a long period of time, it has become much easier to collect data and study their habits, revealing several interesting statistics that could drastically change…

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Top 5 Ways to Stand Out on Twitter

As of July 2015, Twitter boasts 316 million active users with 100 million of them interacting on a daily basis! That’s 2 million shy of the population of the entire United States. This brings us back to the original question, how can you stand out in a crowd of 316 million while outshining your competitors? Here are 5 tried and true ways to do just that:

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5 Steps to Automating Your Instagram Posts

Things just got much easier when it comes to scheduling and posting Instagram posts for your brand and your clients. Hootsuite announced this week (8/10/15) that they are officially launching their Instagram stream and scheduling features. This means that you will have the luxury of being able to plan your content and images with little…

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How to Edit Boosted Facebook Posts

You’ve just created a wonderful post that is sure to create some engagement with your target audience and get your brand some exposure. You set your boosted post budget and you’re well on your way to seeing the great benefits of Facebook’s promoted post feature. Suddenly, as you publish your post, you realize that you’ve…

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Promoted Posts: Increasing Your ROI

Allocating a portion of your advertising budget to Promoted Facebook Posts can seem like a waste of money and at times, desperate. After all, why would anyone want to throw money into a social media outlet when you can post as many times as you want without paying a dime? We’re here to tell you…

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Twitter & Instagram: Enhancing the Mobile Experience

Last month, Pinterest made an announcement that would forever change how consumers purchase online products. The Pinterest “Buy It” button allows brands to reach consumers on an entirely new level in their decision making process, increasing the probability of impulse purchases with the click of a mouse. Now, two other major social networks are following in…

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Pinterest: Pin from the Wallet to the Home

Pinterest has entered the news recently with an upcoming new feature. With the new Pinterest Buy It button, consumers will soon be able to buy products directly from the website. For those who don’t know, Pinterest is a virtual bulletin board, where consumers can pin pictures that they like to their boards.   It is a visual medium…

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Mobile Search – Is Your Site Ready?

Last month, Google implemented what some have labeled “Mobilegeddon.” It’s a major change to the Google algorithm that affects the way your page is ranked based on your website’s design, not just its content. Why the sudden shift? Mobile search has grown 60% in the past year. In response to this growth, Google is giving…

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