It’s Time to Bring Your Billboards Into the Future

We’re on the move! Americans annually spend (on average) more than 17,600 minutes driving! So it’s not surprising that this from of traditional advertising is still very popular today. You know we all see them, whether it be during our commutes to work or on the drive home from school. We all pass by those…

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Print Prospers in a Digital World

If you’re reading this, PRINT AIN’T DEAD! Don’t believe that print is dead. The magazine industry is still holding on to its loyal consumers. Because magazines are often geared toward niche audiences, they are prime for reaching specific target markets. Publications focused on special interests such as business, travel, antique cars, diving and investing are…

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How to Grow Your Homebuilding Company’s Popularity without Sacrificing Customers’ Trust

Ultimately, every business wants to grow, and home builders are no different. A wider customer base means a more secure livelihood, expansion opportunities, and the ability to take on more exciting and challenging projects. However, not every business masters the delicate balancing act between growth and retaining authenticity. Customers are extremely perceptive, often able to…

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How to Optimize Your Home Builder’s Website for Attracting Customers

In this day and age, when interactions become increasingly digital, a company’s homepage is its new front door. Your website is your new storefront, and it will determine whether visitors become loyal customers or disinterested passersby. That being said, the cyber-strip is crowded with appealing options for customers to visit, and it becomes increasingly difficult…

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A Home Builder’s Guide to Creating Content People Want to Read

A common saying among digital marketers is that content is king. This means that, no matter what good or service your business has to offer, the best way to build up your brand’s popularity among consumers is to produce appealing content. The question isn’t about whether or not you should create content for your home…

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