Posts by Ben Simon
Combining TV, Video & Radio..Oh, my!
Digital marketing continues to evolve and there is always a level of friction between newer, digital forms of advertising and the tried & true traditional advertising tactics. How do we as marketers combine the two forms into one strong strategy? Keep reading to find out!
Read MoreHow to Create Content That Fits Your Buyer Journey Maps
There may be a few commonalities across buyer personas, but these individuals often travel down very different paths before they become customers. It’s up to the sales team to identify the various personas and interview individuals in each persona category.
Read MoreIt’s Time to Bring Your Billboards Into the Future
We’re on the move! Americans annually spend (on average) more than 17,600 minutes driving! So it’s not surprising that this from of traditional advertising is still very popular today. You know we all see them, whether it be during our commutes to work or on the drive home from school. We all pass by those…
Read MoreEstablishing the Sales Process
It’s 2019. With just the tap of a finger, we can know anything about any business.
Read MorePrint Prospers in a Digital World
If you’re reading this, PRINT AIN’T DEAD! Don’t believe that print is dead. The magazine industry is still holding on to its loyal consumers. Because magazines are often geared toward niche audiences, they are prime for reaching specific target markets. Publications focused on special interests such as business, travel, antique cars, diving and investing are…
Read MoreHow Marketing and Sales Learn from Each Other
While this is now common industry knowledge, it never hurts to repeat: one of the best techniques to business growth is content marketing.
Read MoreHow to Grow Your Homebuilding Company’s Popularity without Sacrificing Customers’ Trust
Ultimately, every business wants to grow, and home builders are no different. A wider customer base means a more secure livelihood, expansion opportunities, and the ability to take on more exciting and challenging projects. However, not every business masters the delicate balancing act between growth and retaining authenticity. Customers are extremely perceptive, often able to…
Read MoreFinding Your Key Audience: Pinpointing Who Needs Your Homebuilding Services Most
No matter how universally appealing your services and industry may be, it is necessary that you hone in on a target audience. A target audience also referred to within marketing circles as target buyer, target consumer, and a host of other epithets that ultimately amount to the same thing, is comprised of the ideal persona…
Read MoreWays a Homebuilding Business Stands to Benefit from Working with a Digital Marketing Agency
Having built up a home building business from the group up is a formidable accomplishment. In our more and more technologically dependent landscape, it takes more than entrepreneurial skill to keep a business growing indefinitely. What it takes is a razor-sharp digital strategy, combined with on-the-nose branding and brought to life with professional copy and…
Read MoreHow to Optimize Your Home Builder’s Website for Attracting Customers
In this day and age, when interactions become increasingly digital, a company’s homepage is its new front door. Your website is your new storefront, and it will determine whether visitors become loyal customers or disinterested passersby. That being said, the cyber-strip is crowded with appealing options for customers to visit, and it becomes increasingly difficult…
Read More