In a united company, true teamwork is baked into systems, processes, and goals. The sales department has an intimate knowledge of customers, and the marketing department can turn that data into stories. When these two teams share goals and work in communion, companies are able to attract more—and better—opportunities.

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Give teams the tools to talk to each other Now that we have the sales and marketing teams collaborating and participating in monthly meetings, it is now time to give these teams the necessary tools to follow up and continue connecting with each other.

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Home builders have an opportunity for connecting with prospective customers unlike any other, because they offer a service unlike any other: the opportunity for consumers to have a direct say in the construction of their future home. The appeal is there, and so the opportunity is there, as well. What is missing among home builders…

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As a home builder, it may be tempting to assume that, because the bulk of your services are performed in-person and on-site, building a reputation online is secondary. This is a common, yet damaging, misconception Though homes aren’t built in the cyberspace, successful companies are – and it’s important that home builders know how to…

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