Now that you’ve learned what SEO is and how it can be useful to your business, it’s important to understand the basics and how to apply SEO to your site. Relevance is Key As mentioned before, it’s important to have relevant information on your webpage. If you fail to have content that relates to the…

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Let’s start with the most important question: What is SEO anyways? SEO is the process of improving your website and its individual pages to increase visibility and improve your position in organic search engine rankings. The better your SEO is, the easier it will be for potential customers to find your site when searching for…

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SEO stands for search engine optimization. Businesses want to appear as high as possible on a search results page when people search keywords in Google and other search engines. Good SEO helps ensure that consumers will be able to see your website over your competitors. SEO can be traced all the way back to the…

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Collaborating with an advertising agency isn’t always the easiest thing to do, but it is always worth it. Even today big name brands choose to work with advertising agencies rather than hire permanent staff. However, even though advertising agencies are there to help you, they need your help too. Here are 4 easy ways you…

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It’s important to ask the right questions when it comes to working with a new advertising agency. There is never such thing as a dumb question. You want to make sure you made the right choice, and if your agency can answer these questions effectively then you know your business is in good hands. Here…

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Now that you have decided that an advertising agency is the way to go, its time to choose which advertising agency is right for you. With the large number of advertising agencies out there today it’s hard to know if you are making the right choice for your business. To ease the frustration, here are…

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You’ve decided rebranding is the right choice for your product or service and it’s time to take the first steps. How can you ensure that the steps you are taking are the right ones? What does it take to successfully rebrand? Lets take a look at the latest rebranding of McDonald’s and how they used…

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Branding helps people recall your product or service. Your brand helps you standout from the rest of the competition. What’s unique to your brand that other brands don’t have? What gives you the upper hand? Your brand is a representation of your company. It can leave a legacy, but what if the legacy your brand…

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Super Bowl XLIX couldn’t have been a closer, more emotional game between the Seattle Seahawks and the New England Patriots. Luckily, the excitement of the game compensated for this year’s dramatic, gloomy ads. The Super Bowl, known for its highly anticipated commercials, missed the mark for entertainment this year, according to social media buzz. It…

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