There’s no overstating the power of social media when it comes the way we communicate and interact – 77% of adults in the United States alone admit to having at least one social media profile. The popularity of social media channels for everyday interactions and consumerism alike make it essential for businesses to exist on…

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Having built up a home building business from the group up is a formidable accomplishment. In our more and more technologically dependent landscape, it takes more than entrepreneurial skill to keep a business growing indefinitely. What it takes is a razor-sharp digital strategy, combined with on-the-nose branding and brought to life with professional copy and…

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Ultimately, every business wants to grow, and your business is no different. A wider customer base means a more secure livelihood, expansion opportunities, and the ability to take on more exciting and challenging projects. However, not every business masters the delicate balancing act between growth and retaining authenticity. Customers are extremely perceptive, often able to…

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Home builders have an opportunity for connecting with prospective customers unlike any other, because they offer a service unlike any other: the opportunity for consumers to have a direct say in the construction of their future home. The appeal is there, and so the opportunity is there, as well. What is missing among home builders…

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A common saying among digital marketers is that content is king. This means that, no matter what good or service your business has to offer, the best way to build up your brand’s popularity among consumers is to produce appealing content. The question isn’t about whether or not you should create content for your home…

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In this day and age, where interactions have become increasingly digital, a company’s homepage is its new front door. Your website is your new storefront, and it will determine whether visitors become loyal customers or disinterested passersby. That being said, the cyber-strip is crowded with appealing options for customers to visit, and it becomes increasingly…

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Social Media- a competitive creative space, but one that has the ability to successfully tell a brand’s or person’s story while selling your brand or objective.  Be present! The most successful social accounts are ones that are ACTIVE and give PURPOSE to their content. Accounts that post the most relevant content continuously, are engaging with…

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