CEA NEWS

Ways a Homebuilding Business Stands to Benefit from Working with a Digital Marketing Agency

By CEA Marketing | April 8, 2021

Having built up a home building business from the group up is a formidable accomplishment. In our more and more technologically dependent landscape, it takes more than entrepreneurial skill to keep a business growing indefinitely. What it takes is a razor-sharp digital strategy, combined with on-the-nose branding and brought to life with professional copy and…

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How to Grow Your Brand’s Popularity without Sacrificing Customer Trust

By CEA Marketing | March 23, 2021

Ultimately, every business wants to grow, and your business is no different. A wider customer base means a more secure livelihood, expansion opportunities, and the ability to take on more exciting and challenging projects. However, not every business masters the delicate balancing act between growth and retaining authenticity. Customers are extremely perceptive, often able to…

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A Home Builder’s Guide to Creating a Winning Brand

By CEA Marketing | March 10, 2021

Home builders have an opportunity for connecting with prospective customers unlike any other, because they offer a service unlike any other: the opportunity for consumers to have a direct say in the construction of their future home. The appeal is there, and so the opportunity is there, as well. What is missing among home builders…

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A Home Builder’s Guide to Creating Content People Want to Read

By CEA Marketing | March 4, 2021

A common saying among digital marketers is that content is king. This means that, no matter what good or service your business has to offer, the best way to build up your brand’s popularity among consumers is to produce appealing content. The question isn’t about whether or not you should create content for your home…

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How to Optimize Your Website for Attracting Customers

By CEA Marketing | February 26, 2021

In this day and age, where interactions have become increasingly digital, a company’s homepage is its new front door. Your website is your new storefront, and it will determine whether visitors become loyal customers or disinterested passersby. That being said, the cyber-strip is crowded with appealing options for customers to visit, and it becomes increasingly…

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5 Best Practices For Social Media Growth

By CEA Marketing | May 15, 2020

Social Media- a competitive creative space, but one that has the ability to successfully tell a brand’s or person’s story while selling your brand or objective.  Be present! The most successful social accounts are ones that are ACTIVE and give PURPOSE to their content. Accounts that post the most relevant content continuously, are engaging with…

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How To Crush Your First Facebook Live

By Ben Simon | April 8, 2020

As many businesses move to work remotely, it’s no surprise that people are taking to live broadcasting, like Facebook Live, to advertise their products or services. In the last month, Facebook Live has seen a 50% increase in viewers during the COVID-19 crisis.

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How Covid-19 might shape marketing initiatives; Best practices to lessen the impact.

By Ben Simon | March 18, 2020

pan·dem·ic/panˈdemik/adjective(of a disease) prevalent over a whole country or the world.

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3 Big Reasons Why It’s Time to Reevaluate the Way Your Company Makes Marketing Plans

By Ben Simon | November 22, 2019

As any marketer knows, trends for the ways in which businesses reach their customers and sell their products are always shifting – and, in our ever-evolving technological space, it’s crucial to keep with the times. That being said, the general trend in marketing strategy over the last several years has been rooted in the importance…

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3 Big Ways to Make the Most of Your Marketing Plan

By Ben Simon | November 13, 2019

Running a business in the 21st century means dealing with an interesting paradox: on the one hand, there are countless resources, data measuring tools, and platforms available that, when used correctly, can help your business thrive. On the other, there is more competition in digital spaces than ever before, and just one quick search provides…

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Set Marketing Goals that Matter – and Track them for Success

By Ben Simon | November 6, 2019

Business owners know better than anyone that entrepreneurship is widely defined by goals, and success in entrepreneurship is measured by the ability to meet or exceed them. It follows, then, that goals be just as fundamental when it comes to marketing your business. They guide strategies, define priorities, and determine both start and finish lines…

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Understanding the Phases of the Buyer’s Journey

By Ben Simon | November 5, 2019

  In today’s modern and competitive market, anticipating – and addressing – the needs of your target audience is crucial to your brand’s long-term success. Though it sounds like quite a feat, successfully delivering quality, anticipatory content to your prospective customers isn’t difficult if you understand the phases of the buyer’s journey. These phases, broken…

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