CEA NEWS

You Can Run, But You Can't Hide

By Ben Simon | October 17, 2013

If you own a computer, you most likely have been a victim of retargeting. You know, that pesky little ad that seems to find you no matter what website you land on? For consumers, it can often represent as a reminder. “ OH yeah, I forgot I loved that sweater. Oooh, and now it’s 30%…

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You Can Run, But You Can’t Hide

By Ben Simon | October 17, 2013

If You Search It, They (Ads) Will Come If you own a computer, you most likely experienced retargeting. You know, that little ad that seems to find you no matter what website you land on? For consumers, it can often serve as a reminder, “Oh yeah, I forgot I loved that sweater. Oooh, and now…

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Week One Recap of the 2013 Social Media Summit Conference

By Ben Simon | October 10, 2013

For the past week Brittany (CEA’s newest social media/ events star) and myself have been watching and soaking up all the information we can from the 2013 Social Media Summit Conference. This is a month- long 100% online conference starring the top names in social media knowledge.     For the next few weeks we…

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Facebook Ads Aim to Help Mobile App Marketers

By Ben Simon | October 2, 2013

Yesterday, Facebook released how they plan to help mobile app marketers everywhere. Mobile marketers go great lengths to get consumers to download their apps. With the exception of “go-to” utility apps such as Google Maps or YouTube, consumers tend to discontinue using certain apps and then deleting them shortly after. Facebook revealed an ad-targeting feature…

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Facebook Ads Aid Mobile App Marketers

By Ben Simon | October 2, 2013

How Facebook Is Helping Mobile App Marketers Yesterday, Facebook released their plans to help mobile app marketers everywhere. Mobile marketers go to great lengths to get consumers to download their apps. With the exception of “go-to” utility apps such as Google Maps or YouTube, consumers tend to discontinue using certain apps and then deleting them…

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Let's Get Personal

By Ben Simon | September 18, 2013

Time to get personal. [Personalized URL’s that is.] Often referred to as PURL’s- this takes direct mail advertising to the next level.   So what ARE Personal URLs and how can they help your business? A personal URL (PURL) is a unique and personalized Landing Page created especially for each recipient of your direct mail or…

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Let’s Get Personal – Personal URLs

By Ben Simon | September 18, 2013

A PURL (Personal URL) Of A Strategy Time to get personal…Personalized URL’s that is. Often referred to as PURL’s, this takes direct mail advertising to the next level.

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Tricks of the Trade

By Ben Simon | September 4, 2013

Social media is an ever-changing world. Updates are happening left and right.It’s hard to keep up with it all. Get more out of your marketing with social media tools! Fourteen well-known marketing experts were asked for THEIR input on the latest tools they have been using. View their favorites in all things social media. From…

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Tricks of the Trade – Social Media Tools

By Ben Simon | September 4, 2013

Social Media Tools Used By The Pros!

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Top 5 Facebook Contest Types

By Ben Simon | August 28, 2013

5 Different Facebook Contests To Leverage! How do you get loyal Facebook followers to start engaging with your page if they don’t even know you’re out there? What is an interesting and eye- opening way to grab their attention?

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Made You Look – Google Glass?

By Ben Simon | August 21, 2013

Will Google Glass Change Advertising?

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A Whole New World

By Ben Simon | August 14, 2013

For many brands, their website is the hub of communication. Where they display their products and services, where they are able to showcase customer reviews and testimonials as well as a place to inform consumers of who they are and what they do. 21% of web traffic now come from tablets and smartphones. ( http://www.mobile-ent.biz) …

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