CEA NEWS

Facebook Ads Aim to Help Mobile App Marketers

By Ben Simon | October 2, 2013

Yesterday, Facebook released how they plan to help mobile app marketers everywhere. Mobile marketers go great lengths to get consumers to download their apps. With the exception of “go-to” utility apps such as Google Maps or YouTube, consumers tend to discontinue using certain apps and then deleting them shortly after. Facebook revealed an ad-targeting feature…

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Facebook Ads Aid Mobile App Marketers

By Ben Simon | October 2, 2013

How Facebook Is Helping Mobile App Marketers Yesterday, Facebook released their plans to help mobile app marketers everywhere. Mobile marketers go to great lengths to get consumers to download their apps. With the exception of “go-to” utility apps such as Google Maps or YouTube, consumers tend to discontinue using certain apps and then deleting them…

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Let's Get Personal

By Ben Simon | September 18, 2013

Time to get personal. [Personalized URL’s that is.] Often referred to as PURL’s- this takes direct mail advertising to the next level.   So what ARE Personal URLs and how can they help your business? A personal URL (PURL) is a unique and personalized Landing Page created especially for each recipient of your direct mail or…

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Let’s Get Personal – Personal URLs

By Ben Simon | September 18, 2013

A PURL (Personal URL) Of A Strategy Time to get personal…Personalized URL’s that is. Often referred to as PURL’s, this takes direct mail advertising to the next level.

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Tricks of the Trade

By Ben Simon | September 4, 2013

Social media is an ever-changing world. Updates are happening left and right.It’s hard to keep up with it all. Get more out of your marketing with social media tools! Fourteen well-known marketing experts were asked for THEIR input on the latest tools they have been using. View their favorites in all things social media. From…

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Tricks of the Trade – Social Media Tools

By Ben Simon | September 4, 2013

Social Media Tools Used By The Pros!

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Top 5 Facebook Contest Types

By Ben Simon | August 28, 2013

5 Different Facebook Contests To Leverage! How do you get loyal Facebook followers to start engaging with your page if they don’t even know you’re out there? What is an interesting and eye- opening way to grab their attention?

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Made You Look – Google Glass?

By Ben Simon | August 21, 2013

Will Google Glass Change Advertising?

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A Whole New World

By Ben Simon | August 14, 2013

For many brands, their website is the hub of communication. Where they display their products and services, where they are able to showcase customer reviews and testimonials as well as a place to inform consumers of who they are and what they do. 21% of web traffic now come from tablets and smartphones. ( http://www.mobile-ent.biz) …

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A Whole New Responsive” World”

By Ben Simon | August 14, 2013

Is Your Website Responsive? For many brands, their website is their hub of communication. Where they display their products and services. Where they are able to showcase customer reviews and testimonials, as well as a place to inform consumers of who they are and what they do.

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May The Best Video Win

By Ben Simon | July 31, 2013

Instagram or Vine – Who Has a Leg Up? Today, in the digital savvy world, things can change in an instant. What’s trending today could not be trending tomorrow or even an hour from now. That is the power of social media. When it comes to climbing the social media ladder; only a few will…

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