3 Big Reasons Why It’s Time to Reevaluate the Way Your Company Makes Marketing Plans

By Ben Simon | November 22, 2019

As any marketer knows, trends for the ways in which businesses reach their customers and sell their products are always shifting – and, in our ever-evolving technological space, it’s crucial to keep with the times. That being said, the general trend in marketing strategy over the last several years has been rooted in the importance…

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3 Big Ways to Make the Most of Your Marketing Plan

By Ben Simon | November 13, 2019

Running a business in the 21st century means dealing with an interesting paradox: on the one hand, there are countless resources, data measuring tools, and platforms available that, when used correctly, can help your business thrive. On the other, there is more competition in digital spaces than ever before, and just one quick search provides…

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Set Marketing Goals that Matter – and Track them for Success

By Ben Simon | November 6, 2019

Business owners know better than anyone that entrepreneurship is widely defined by goals, and success in entrepreneurship is measured by the ability to meet or exceed them. It follows, then, that goals be just as fundamental when it comes to marketing your business. They guide strategies, define priorities, and determine both start and finish lines…

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Understanding the Phases of the Buyer’s Journey

By Ben Simon | November 5, 2019

  In today’s modern and competitive market, anticipating – and addressing – the needs of your target audience is crucial to your brand’s long-term success. Though it sounds like quite a feat, successfully delivering quality, anticipatory content to your prospective customers isn’t difficult if you understand the phases of the buyer’s journey. These phases, broken…

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Leveraging Content to Build Trust and Gain Customers

By Ben Simon | October 22, 2019

  The days of in-your-face offers and out-of-nowhere deals are long gone. In modern marketing, trust is the name of the game. The most successful brands are the ones who manage to establish relationships with their audiences, leveraging their recognizability, product quality, and thought leadership to make long-term profits and expand their client base. If…

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How to Measure Your Customers’ Online Behaviors

By Ben Simon | September 25, 2019

The only way to effectively measure your customers’ online behaviors is to understand what to look for in the first place. Though every marketing campaign includes a mountain of metrics to measure success, some are more trouble to stay on top of than they’re worth. Others, however, do wonders in telling you about how your…

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Marketing Metrics that Aren’t Worth the Headache

By Ben Simon | September 9, 2019

As all marketing professionals know, the world of digital marketing is about so much more than the bright, captivating ads we see day-in and day-out. The advertisements that consumers see are only the tip of the iceberg, they’re the products of weeks’ worth of analysis and planning. Hundreds of initiatives and metrics go into the…

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Combining TV, Video & Radio..Oh, my!

By Ben Simon | August 8, 2019

Digital marketing continues to evolve and there is always a level of friction between newer, digital forms of advertising and the tried & true traditional advertising tactics. How do we as marketers combine the two forms into one strong strategy? Keep reading to find out!

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How to Create Content That Fits Your Buyer Journey Maps

By Ben Simon | July 2, 2019

There may be a few commonalities across buyer personas, but these individuals often travel down very different paths before they become customers. It’s up to the sales team to identify the various personas and interview individuals in each persona category.

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It’s Time to Bring Your Billboards Into the Future

By Ben Simon | July 1, 2019

We’re on the move! Americans annually spend (on average) more than 17,600 minutes driving! So it’s not surprising that this from of traditional advertising is still very popular today. You know we all see them, whether it be during our commutes to work or on the drive home from school. We all pass by those…

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Establishing the Sales Process

By Ben Simon | June 30, 2019

It’s 2019. With just the tap of a finger, we can know anything about any business.

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Print Prospers in a Digital World

By Ben Simon | June 27, 2019

If you’re reading this, PRINT AIN’T DEAD! Don’t believe that print is dead. The magazine industry is still holding on to its loyal consumers. Because magazines are often geared toward niche audiences, they are prime for reaching specific target markets. Publications focused on special interests such as business, travel, antique cars, diving and investing are…

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