Understanding the Phases of the Buyer’s Journey

By Ben Simon | November 5, 2019

  In today’s modern and competitive market, anticipating – and addressing – the needs of your target audience is crucial to your brand’s long-term success. Though it sounds like quite a feat, successfully delivering quality, anticipatory content to your prospective customers isn’t difficult if you understand the phases of the buyer’s journey. These phases, broken…

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Leveraging Content to Build Trust and Gain Customers

By Ben Simon | October 22, 2019

  The days of in-your-face offers and out-of-nowhere deals are long gone. In modern marketing, trust is the name of the game. The most successful brands are the ones who manage to establish relationships with their audiences, leveraging their recognizability, product quality, and thought leadership to make long-term profits and expand their client base. If…

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How to Measure Your Customers’ Online Behaviors

By Ben Simon | September 25, 2019

The only way to effectively measure your customers’ online behaviors is to understand what to look for in the first place. Though every marketing campaign includes a mountain of metrics to measure success, some are more trouble to stay on top of than they’re worth. Others, however, do wonders in telling you about how your…

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Marketing Metrics that Aren’t Worth the Headache

By Ben Simon | September 9, 2019

As all marketing professionals know, the world of digital marketing is about so much more than the bright, captivating ads we see day-in and day-out. The advertisements that consumers see are only the tip of the iceberg, they’re the products of weeks’ worth of analysis and planning. Hundreds of initiatives and metrics go into the…

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Combining TV, Video & Radio..Oh, my!

By Ben Simon | August 8, 2019

Digital marketing continues to evolve and there is always a level of friction between newer, digital forms of advertising and the tried & true traditional advertising tactics. How do we as marketers combine the two forms into one strong strategy? Keep reading to find out!

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How to Create Content That Fits Your Buyer Journey Maps

By Ben Simon | July 2, 2019

There may be a few commonalities across buyer personas, but these individuals often travel down very different paths before they become customers. It’s up to the sales team to identify the various personas and interview individuals in each persona category.

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It’s Time to Bring Your Billboards Into the Future

By Ben Simon | July 1, 2019

We’re on the move! Americans annually spend (on average) more than 17,600 minutes driving! So it’s not surprising that this from of traditional advertising is still very popular today. You know we all see them, whether it be during our commutes to work or on the drive home from school. We all pass by those…

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Establishing the Sales Process

By Ben Simon | June 30, 2019

It’s 2019. With just the tap of a finger, we can know anything about any business.

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Print Prospers in a Digital World

By Ben Simon | June 27, 2019

If you’re reading this, PRINT AIN’T DEAD! Don’t believe that print is dead. The magazine industry is still holding on to its loyal consumers. Because magazines are often geared toward niche audiences, they are prime for reaching specific target markets. Publications focused on special interests such as business, travel, antique cars, diving and investing are…

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How Marketing and Sales Learn from Each Other

By Ben Simon | June 22, 2019

While this is now common industry knowledge, it never hurts to repeat: one of the best techniques to business growth is content marketing.

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How to Grow Your Homebuilding Company’s Popularity without Sacrificing Customers’ Trust

By Ben Simon | June 5, 2019

Ultimately, every business wants to grow, and home builders are no different. A wider customer base means a more secure livelihood, expansion opportunities, and the ability to take on more exciting and challenging projects. However, not every business masters the delicate balancing act between growth and retaining authenticity. Customers are extremely perceptive, often able to…

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Finding Your Key Audience: Pinpointing Who Needs Your Homebuilding Services Most

By Ben Simon | May 22, 2019

No matter how universally appealing your services and industry may be, it is necessary that you hone in on a target audience. A target audience also referred to within marketing circles as target buyer, target consumer, and a host of other epithets that ultimately amount to the same thing, is comprised of the ideal persona…

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