Ways a Homebuilding Business Stands to Benefit from Working with a Digital Marketing Agency
Having built up a home building business from the group up is a formidable accomplishment. In our more and more technologically dependent landscape, it takes more than entrepreneurial skill to keep a business growing indefinitely. What it takes is a razor-sharp digital strategy, combined with on-the-nose branding and brought to life with professional copy and…
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How to Optimize Your Home Builder’s Website for Attracting Customers
In this day and age, when interactions become increasingly digital, a company’s homepage is its new front door. Your website is your new storefront, and it will determine whether visitors become loyal customers or disinterested passersby. That being said, the cyber-strip is crowded with appealing options for customers to visit, and it becomes increasingly difficult…
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A Home Builder’s Guide to Creating Content People Want to Read
A common saying among digital marketers is that content is king. This means that, no matter what good or service your business has to offer, the best way to build up your brand’s popularity among consumers is to produce appealing content. The question isn’t about whether or not you should create content for your home…
Read MoreUniting Sales & Marketing: Collaborating on Buyers Profile
In a united company, true teamwork is baked into systems, processes, and goals. The sales department has an intimate knowledge of customers, and the marketing department can turn that data into stories. When these two teams share goals and work in communion, companies are able to attract more—and better—opportunities.
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How to Create a Social Media Account That Sets Your Homebuilding Firm Apart
There’s no overstating the power of social media over the way we communicate and interact – 77% of adults in the United States alone admit to having at least one social media profile. The popularity of social media channels for everyday interactions and consumerism alike make it essential for businesses to exist on social media.…
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A Home Builder’s Guide to Creating a Winning Brand
Home builders have an opportunity for connecting with prospective customers unlike any other, because they offer a service unlike any other: the opportunity for consumers to have a direct say in the construction of their future home. The appeal is there, and so the opportunity is there, as well. What is missing among home builders…
Read MoreUniting Sales & Marketing: Talking Tools
Give teams the tools to talk to each other Now that we have the sales and marketing teams collaborating and participating in monthly meetings, it is now time to give these teams the necessary tools to follow up and continue connecting with each other.
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Blogging for Home Builders: How to Build a Voice for Your Brand
As a home builder, it may be tempting to assume that, because the bulk of your services are performed in-person and on-site, building a reputation online is secondary. This is a common, yet damaging, misconception Though homes aren’t built in the cyberspace, successful companies are – and it’s important that home builders know how to…
Read More4 Ways to Reach More Qualified Leads by Uniting Your Sales and Marketing Teams
For the past 20 years, I have journeyed into the lairs of countless marketers. From small startups to national corporations, what has shocked me the most is the lack of unity and communication between the sales and marketing departments.
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Stand Out: 5 Ways to Combine Traditional and Digital Marketing
As more companies turn to digital marketing, traditional marketing channels have become cheaper and more accessible to businesses of all sizes. Try out these five tactics to combine traditional strategies with digital marketing to increase your reach and appeal to consumers.
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