CARDEL HOMES
DIGITAL MARKETING CAMPAIGN
Purpose
With award-winning designs and meticulous details, Cardel Homes is a leading home builder in Tampa and throughout Canada with over 40 years in the business.
The Ebook promotion overhauled the company’s marketing from the ground up, creating a cohesive strategy that has altered and improved the approach of Cardel's marketing efforts since.
Strategic Goals
- Establish a living brand that will lead to increased Cardel Homes home sales.
- Improve brand recognition and awareness among local homebuyers.
- Teach prospective buyers of the luxurious craftsmanship and top-notch product design Cardel Homes has to offer.
Creative Process
In order to establish overall awareness and generate leads, we created an extensive homebuyer guidebook covering home interiors, technology, custom features, and savvy luxurious upgrades available to enhance and define their homes.
Each chapter of the guidebook explored a different aspect of the home, which in turn became monthly micro-campaigns promoting the smart upgrades Cardel Homes offers. These comprehensive micro-campaigns included:
- Email Promotion
- Banner Advertising
- Live Social Media Demonstrations
- Blogging
- Additional Marketing Efforts
Results
Cardel has received 247 qualified leads since the Ebook has been created, in addition to increased website traffic and online inquiries.
Through our efforts in promoting the guidebook on social media, the Cardel Homes Tampa Facebook page has grown tremendously by 2,446 followers.
Reach Out
We invite you to look around our site.
But that will only scratch the surface about who we are,
what we do and how we can ultimately help you.
Let’s start a conversation.