4 Key Steps to Rebranding

You’ve decided rebranding is the right choice for your product or service and it’s time to take the first steps. How can you ensure that the steps you are taking are the right ones? What does it take to successfully rebrand?

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Why is Rebranding Important?

Branding helps people recall your product or service. Your brand helps you standout from the rest of the competition. What’s unique to your brand that other brands don’t have? What gives you the upper hand? Your brand is a representation of your company. It can leave a legacy, but what if the legacy your brand…

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Super Bowl Ads: The Good, The Bad, The Ugly

Super Bowl XLIX couldn’t have been a closer, more emotional game between the Seattle Seahawks and the New England Patriots. Luckily, the excitement of the game compensated for this year’s dramatic, gloomy ads. The Super Bowl, known for its highly anticipated commercials, missed the mark for entertainment this year, according to social media buzz. It…

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We won gold for Best Social Media Campaign at NAHB 2015!

‪#‎TeamCEA started the year off on the right foot by winning a gold award for Best Social Media Campaign at the NAHB International Builders Show in Las Vegas, Nevada! Our “Be a Neal Star” campaign for Neal Communities soared to great heights, and we are honored to have received our FIRST national award!

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What is Rebranding?

What do you think about when you hear the word “rebrand” ? The way that Pepsi has managed to evolve and retain their brand heritage through the years? Or The Gap’s disastrous attempt at rebranding (which they switched back within two weeks)?

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The Importance of Brand Identity

Recently I’ve (Graphic Designer Diana) had the pleasure of becoming involved with a mentorship program through Ad 2 Tampa Bay, a network of young advertising professionals in the Tampa Bay area. The mentorship program seeks to partner young students with professionals in the Advertising industry to help guide them in their career path.

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The Plus Side of Google+

You have Facebook and Pinterest but now you’re hearing talk about Google Plus for business. It seems like the list never ends. Should my company have this? Should my company spend the time?  The answer is ‘YES’.

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LinkedIn: The Other Guy

Most businesses see the value and necessity in having a Facebook and Twitter page but they forget that there are other platforms that can also bring ROI, get them in front of their customers and create brand awareness. It is with that, that I introduce LinkedIn; a platform with over 200 million users. When it…

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Why You Need a Strong Online Presence & How To Craft One

We’ve all heard the saying: you never get a second chance to make a first impression. In previous years it was easier to control your customers’ first impression of your brand; storefronts were the place were consumers got to know your company. Today however, the first impression for your customer might just happen in the…

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