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inbound marketing, target audience, buyer persona

Finding Your Key Audience: Pinpointing Who Needs Your Homebuilding Services Most

By Ben Simon | May 22, 2019

No matter how universally appealing your services and industry may be, it is necessary that you hone in on a target audience. A target audience also referred to within marketing circles as target buyer, target consumer, and a host of other epithets that ultimately amount to the same thing, is comprised of the ideal persona…

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