Marketing, Advertising, business, Digital Marketing, Online Marketing, Targeting, inbound marketing, Reputation Management, target audience, traditional marketing
3 Big Reasons Why It’s Time to Reevaluate the Way Your Company Makes Marketing Plans
As any marketer knows, trends for the ways in which businesses reach their customers and sell their products are always shifting – and, in our ever-evolving technological space, it’s crucial to keep with the times. That being said, the general trend in marketing strategy over the last several years has been rooted in the importance…
Read More3 Big Ways to Make the Most of Your Marketing Plan
Running a business in the 21st century means dealing with an interesting paradox: on the one hand, there are countless resources, data measuring tools, and platforms available that, when used correctly, can help your business thrive. On the other, there is more competition in digital spaces than ever before, and just one quick search provides…
Read MoreSet Marketing Goals that Matter – and Track them for Success
Business owners know better than anyone that entrepreneurship is widely defined by goals, and success in entrepreneurship is measured by the ability to meet or exceed them. It follows, then, that goals be just as fundamental when it comes to marketing your business. They guide strategies, define priorities, and determine both start and finish lines…
Read MorePrint Prospers in a Digital World
If you’re reading this, PRINT AIN’T DEAD! Don’t believe that print is dead. The magazine industry is still holding on to its loyal consumers. Because magazines are often geared toward niche audiences, they are prime for reaching specific target markets. Publications focused on special interests such as business, travel, antique cars, diving and investing are…
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