REINFORCING CULTURE THROUGH NEW RENAMING AND REBRANDING.
About Epperson Crystal Lagoon
Epperson is a brand new community in Wesley Chapel featuring a state-of-the-art
amenity and the first of its kind in the US — a Crystal Lagoon. In order to collect leads
for the Lagoon’s exclusive Wait List, Epperson needed a comprehensive marketing
strategy to contact prospective buyers. That’s where we came in.
Objective
With the Lagoon as the focal point of the Epperson brand, there was a glaring question to address:
How do we build interest for this new community before its launch, and how do we turn that interest into leads?
We designed a lead-generating landing page to illustrate the exciting lifestyle offered at Epperson. We also created a Lagoon Living series that outlined the Lagoon’s unique features.
RESULTS:
4,587,271 impressions through PPC and banner advertising
2,150 leads on Lagoon Wait List in four month span
1,162 leads on the Epperson website
1.52% Click-Through Rate for our search marketing strategy
18% email open rate, 13.6% HTML click-through rate (3x industry standard)
