REINFORCING CULTURE THROUGH NEW RENAMING AND REBRANDING.
About Epperson Crystal Lagoon
Epperson is a brand new community in Wesley Chapel featuring a state-of-the-art
amenity and the first of its kind in the US — a Crystal Lagoon. In order to collect leads
for the Lagoon’s exclusive Wait List, Epperson needed a comprehensive marketing
strategy to contact prospective buyers. That’s where we came in.
With the Lagoon as the focal point of the Epperson brand, there was a glaring question to address:
How do we build interest for this new community before its launch, and how do we turn that interest into leads?
We designed a lead-generating landing page to illustrate the exciting lifestyle offered at Epperson. We also created a Lagoon Living series that outlined the Lagoon’s unique features.
4,587,271 impressions through PPC and banner advertising
2,150 leads on Lagoon Wait List in four month span
1,162 leads on the Epperson website
1.52% Click-Through Rate for our search marketing strategy
18% email open rate, 13.6% HTML click-through rate (3x industry standard)