CREATED A DIGITAL STRATEGY THAT ALTERED AND IMPROVED THE APPROACH OF SAM RODGERS' MARKETING EFFORTS.
About Sam Rodgers
Sam Rodgers Homes is a luxury homebuilder based in Bradenton, Florida.
They build homes ranging from 3-4 bedrooms, starting from the mid $400s, and they can be customized to your hearts desire. Their demographic ranges from families and move-up buyers with an estimated household income of $125k+ in GreyHawk Landing to 55-75 year olds with a household income of $150k+ in Venice.
Objective
Our objective was to inform prospective buyers to the benefits of purchasing a luxury home in the areas where Sam Rodgers Homes builds, provide a useful resource for Sam Rodgers Homes to give interested buyers, encourage prospective buyers to explore Sam Rodgers for themselves, and of course to generate quality leads.
We positioned Sam Rodgers Homes to stand apart from the rest stating that, “When other builders say no to custom home features, Sam Says Yes!” The custom upgrades listed in the guidebook are said to be only a small example of the value you get when you choose Sam Rodgers Homes to build your dream home. In addition to having no limits on luxury, Sam Rodgers Homes is celebrating 50 years of top-of-the-line construction and personally tailored floor plans to meet every family’s in home need.
The campaign consisted of:
- A custom designed informative guidebook
- A social media strategy with promoted posts and ads directed to download the guidebook
- An interesting blog series with clear calls-to-action
- An email marketing strategy and design highlighting blog information
- A landing page
- Display banners to attract prospects
Marketing Statement: When other builders say no to custom home features, Sam Says YES.
Budget: $2,500-$5,000 range.
