Epperson is a brand new community in Wesley Chapel featuring a state-of-the-art amenity and the first of its kind in the US — a Crystal Lagoon.


In order to collect leads for the Lagoon’s exclusive Wait List, Epperson needed a comprehensive marketing strategy to contact prospective buyers.


That's where we came in.

Oppression community digital projects

Digital Deliverables


  • Targeted eblast sent to 50,000 micro targeted, prospective buyers
  • Digital banner ads
  • Social media retargeting ads including a YouTube ad
  • Landing page utilizing demo targeting and Google retargeting
  • Downloadable digital brochure

Epperson digital display

Epperson digital banner ads

Creative Process

With the Lagoon as the focal point of the Epperson brand, there was a glaring question to address:


 How do we build interest for this new community before its launch, and how do we turn that interest into leads?


We designed a lead-generating landing page to illustrate the exciting lifestyle offered at Epperson. We also created a Lagoon Living series that outlined the Lagoon’s unique features.

Epperson website and landing pages mock ups


  • 4,587,271 impressions through PPC and banner advertising
  • 2,150 leads on Lagoon Wait List in four month span
  • 1,162 leads on the Epperson website
  • 1.52% Click-Through Rate for our search marketing strategy
  • 18% email open rate, 13.6% HTML click-through rate (3x industry standard)


Reach Out

We invite you to look around our site.
But that will only scratch the surface about who we are,
what we do and how we can ultimately help you.

Let’s start a conversation.