METRO PLACES
INTEGRATED • DIGITAL • PRINT
Purpose
The Metro Places brand was created to represent more than just a single community. We set out to create a public-facing brand and a common thread for all Metro Places communities and their defined lifestyles.
The unique set of Metro amenities–The Elements–were designed from scratch to be the foundation upon which all Metro communities will be built.
Strategic Goals
- Generate excitement about the Metro Elements, communities, and one-of-a-kind amenities like ULTRAFi and Metro Lagoon.
- Collect leads for the developer’s interest list.
- Keep interested consumers informed about the community developer’s progress.
Creative Process
We kicked off the brand campaign with the official launch of the new Metro Places website, which showcases information about the Elements, Metro communities, and other specialty amenities.
We then migrated all Metro community websites as subdomains under the Metro umbrella domain. Some of these ‘subdomain’ communities like Union Park and Waterleaf were given updates to strengthen their connection to Metro, their mother brand.
We utilized a strategic mix of digital and traditional marketing tactics to promote the new Metro brand, which was highly focused on the Elements. Through media buying, billboards were placed in high-profile locations across the Tampa Bay area, particularly by highways near Metro communities.
By implementing direct calls-to-action on the Metro home page and by utilizing exit-intent and time-on-page pop-up windows, we are able to collect more leads for Metro.
With a 20%+ increase in direct web traffic, a 437% increase in organic traffic to the website, and a 93.89% increase in mobile traffic, Metro has seen colossal growth in brand recognition. Perhaps more importantly, they’ve seen a brand purpose fulfilled.
Reach Out
We invite you to look around our site.
But that will only scratch the surface about who we are,
what we do and how we can ultimately help you.
Let’s start a conversation.