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Digital Account Strategist

The Digital Account Strategist is responsible for the successful management of digital strategy for client brands. The role requires an innovator, a trendsetter, a progressive thinker who can connect digital to all other aspects of a client business and drive growth opportunities. This person is responsible for maintaining and building strong client relationships through coordination of account service activities, regular contact with client marketing people, and the marshaling of agency resources. This individual combines an in-depth knowledge of client business objectives, internal online strategies, and their competitive landscape with a rich background in the digital marketing industry to develop effective digital marketing recommendations.

The Digital Account Strategist should be fully versed at all times on the status and good standing of all interactive client accounts, and be prepared to step in to support account service personnel, correct problems, and resolve issues. This person is critical to the ongoing health of agency interactive account relations and, consequently, to the ongoing health of the agency.

Flexibility and agility with responsibilities and projects is required; we all wear many hats at #TeamCEA!

Responsibilities:

Overall Digital

• Develops unique strategies and builds upon current client strategies within the digital arena to meet/exceed objectives
• Manages client expectations, bringing issues/concerns to clients' attention before they become problems, offering potential solutions, and advising of potential delivery delays
• Supports account manager(s) in creating or obtaining necessary internal agency resources for proposals and work delivery
• Develops strong, trusting relationships with clients and agency partners, providing leadership and support during strategy, concept, and execution
• Balances technical skills with marketing agency experience and a general enthusiasm for relationship marketing, advertising, branding and communications

Programmatic Marketing

• Setup, manage and optimize Programmatic campaigns for our Digital Media clients via DoubleClick, FBX, etc
• Produce and present engaging campaign analysis for clients, demonstrating the effectiveness of planning, testing and media optimization and management

Email Marketing

• Works with web designers, programmers and copywriters to implement email services as an important element in all agency-produced and maintained web/interactive properties
• Utilizes email services to improve response rates on agency-produced websites, draw new traffic to sites, and convert site visitors
• Evaluates and corrects any technological problems relating to the efficient provision of e-marketing services

Google AdWords/PPC Marketing

• Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics
• Generate monthly and quarterly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals

SEO/SEM Management

• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
• Implement link building and other SEO best practices campaigns in coordination with client goals

Social Media Management

• Create comprehensive social media strategies, increase visibility, membership and traffic across all client brands, and platforms
• Monitors social media trends, tools and applications, and appropriately applies knowledge to increasing client use of social media.
• Experiments with new and alternative ways to leverage social media activities
• Developing and implementing social media advertising strategies that fit in with the overall digital brand goals. Facebook and Instagram ads, promoted tweets, etc.

Required Skills:

• Bachelor’s degree or equivalent experience
• Minimum 3 year’s advertising/marketing experience required, 2+ years preferred in digital media, and/or account management for an advertising agency
• Passion for the interactive industry, digital media, and the numbers that make strong campaigns even better
• Proactive approach is a MUST. This position must stay attuned to clients' marketing and media plans/needs, see problems and offer solutions before they escalate
• Excellent analytical, organizational, project management and time management skills
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
• Experience with WordPress CMS
• Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing); AdWords / Bing certification a plus.
• Experience with Adobe Creative Suite, Mac OS X, Microsoft Office, and email marketing software a plus

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