Digital Marketing
Digital marketing carries such force today that companies and organizations need a digital marketing expert to guide their strategy. While digital advertisements let marketers create and deliver high-quality custom marketing content quickly, reliably, and efficiently, determining which of the numerous digital tactics and channels is optimal to connect with customers and prospects takes experience and is best done by an expert like CEA Marketing.
CEA Marketing believes in making digital work as hard as it possibly can. Every modern company has a website, social media accounts, email marketing lists, and an SEO plan and many of them also utilize paid placement of digital ads on the websites their ideal customers tend to visit most. CEA takes our customers beyond the basic list of digital opportunities to identify the most powerful, cost-effective methods of getting their brand in front of their target.
Organic or Native Advertising
Digital marketing carries such force today that companies and organizations need a digital marketing expert to guide their strategy. While digital advertisements let marketers create and deliver high-quality custom marketing content quickly, reliably, and efficiently, determining which of the numerous digital tactics and channels is optimal to connect with customers and prospects takes experience and is best done by an expert like CEA Marketing.
CEA Marketing is an ideal digital marketing agency partner to produce and manage the organic digital marketing tools listed below.
ORGANIC DIGITAL
MARKETING TOOLS
Website
Case Studies and White Papers
Press Releases
Social Media
Videos
Blog
Email Marketing, SMS, and MMS
Search Engine Optimization (SEO)
Paid Placement of
Digital Marketing
Everyone is familiar with banner advertising but paid placement of digital advertisement takes many forms. Obvious ads placed alongside, in the middle of, and even over top of digital content is merely the tip of the paid placement iceberg. Methods like search engine marketing, social media advertising, influencer marketing, affiliate marketing, and online PR all motivate prospects to engage with the products and services a company or organization offers.
The price and performance of paid placement digital advertising varies wildly based on many factors including timing, type, and volume of the buy, channels through which a buy is made, and the negotiating skill of the buyer. CEA Marketing has the experience to create an optimal buy matched to budget and results requirements, negotiate the buy, monitor the fulfillment, and negotiate make-goods. We do this all while monitoring the performance of the buy to report effectiveness.
CEA Marketing uses the following paidplacement vehicles to enhance the performance of a digital advertising campaign:
PAID PLACEMENT
DIGITAL MARKETING TOOLS
Display Advertising
Influencer marketing
Search Engine Marketing (SEM)
Affiliate Marketing
Social Media Advertising
Hybrid Programs
Hybrid digital marketing programs focus on making digital assets work to engage and develop prospects into qualified leads with minimal staff interaction. As a Hubspot Certified Inbound Marketing Specialist, CEA Marketing is expert at creating marketing automation programs that use technology to identify individual prospects, present content relevant to their individual pain points, and build their connection to a brand through meaningful dialogue.
Hybrid digital marketing programs are the current state of the art in marketing automation. They unlock the potential of the Internet as an automated communication platform to identify, engage, and prime prospects for a purchase decision with minimal interaction from human sources. Hybrid digital marketing programs, being self-paced and self-directed, are comfortable for prospects to interact with and thus create a higher level of success than digital strategies based on push alone.