Inbound Marketing
Inbound Marketing combines everything we believe in at CEA so naturally we're excited about it. Where traditional marketing methods interrupt youraudience with content they didn't ask for, Inbound Marketing forms connections by providing relevant content while they are actively looking for solutions to problems they currently have. CEA makes the technology and automation that drive effectiveInbound Marketing accessible and easy to work into existing business practices. We show brands how to embrace digital transformation and make it part of their day-to-day practices, processes, and culture.
What are the tools of Inbound?
The biggest question arising for thoseconsidering Inbound Marketing is often "how much additional effort will this take to learn and to execute?". The great news about inbound is that it uses technology to put much of whatcompanies are already doing to marketthemselves to use. It just does it in a way that is responsive to a prospect's needs with the goal of building a relationship that will eventuallylead to a sale.
CEA uses websites, blogs, search engines,explainer videos, white papers, case studies, ebooks, FAQs, How-Tos, social media - much of the material companies already generate - as tools to accomplish this. Inbound combines these tools with a CRM back end and marketing automation that moves a prospect into and through the sales cycle.
At CEA, we love using the latest innovations to bridge the gap between sales and marketing; fostering strong customer relationships and generating positive ROI.
What Are the Steps of
Inbound Marketing?
Attract Consumers
All marketing attempts to attract customers. The goal of inbound is to get prospects to self-identify and to create a relationship with them before they begin to shop. Inbound Marketing does this more efficiently and effectively than traditional marketing methods.
CEA uses a combination of social media, SEO, digital advertising, and offline sources to collect leads. We then establish a relationship and qualify them using blog posts, articles, and video content. We use automated tracking and trigger-based dialogue to determine whatcontent will solidify a prospect's connection with the brand and communicate with them until they are ready to shop. Our goal in this step is to create a steady stream of qualified prospects with less manpower and cost than traditional marketing alone.
Convert Leads
Whether your sales process is online or in person, impulse-driven or a well-considered purchase, the ultimate goal of business is toconvert prospects into customers. CEA uses Inbound Marketing to nurture identified leads and turn them into qualified prospects.
By delivering custom content targeted toprospects' specific pain points, we keep them moving along their buyer's journey.The result? Prospects that prefer your solution for their problem.
Close Deals
Get ‘er done! Inbound Marketing will helpyou close sales faster, get referred to other prospective buyers, and create long-lasting relationships with satisfied customers. CEA knows that making the sale is important but how you make the sale is the first step in delivering a fantastic customer experience.
Delight Audiences
Marketing doesn't end with the sale and the inbound marketing methodology continues through product delivery and use. Designing a post-sale communication plan, creating and monitoring setup and troubleshooting videos, tracking FAQ access, and following help desk communications help identify trouble spots in product delivery that can affect buyer perceptions.
CEA shows our customers how to improve the buyer's experience and helps with reputation management when product delivery is less than ideal. The delivery stage is every company's best opportunity to create lifelong customers that refer and recommend their products.
Research & Analysis
CEA performs research and analysis onInbound Marketing processes to close the loop on effectiveness. By monitoring the Inbound Marketing process we not only learn about the specific needs of individual customers, we can identify commonalities in target segments that are most likely to buy. With this information, CEA conducts direct and indirect research to gain knowledge with which to improve the process.
By learning about the target market and the segments within that market, CEA adjusts the tactics and targeting used to feed leads into the process while also improving the effectiveness with which the process operates to deliverqualified prospects.