Live Social Media Event Coverage
Real-time social media coverage of live events extends their impact to audiences far larger than just those that were able to attend.
Live streamed video, photography, attendee interviews, roving reports, long-form copy, polls, and dedicated comment monitoring and response all provide opportunities to reach marketing targets on multiple social media channels with the most compelling content a company or organization is likely to generate. Social media walls, live tweeting, geotagging, and hashtag monitoring can turn event attendees into brand ambassadors to the world at large.
Story Posts to Instagram, Facebook and SnapChat
Photo Posts on Facebook, Instagram, and SnapChat
Dedicated Hashtags
Live Tweets, Comment Monitoring and Response
Story
Takeovers
Long-form Copy Posts to Facebook and LinkedIn
Social Media Walls
Geotagging
Social Media Props,
Backdrops, and Photo Spaces
Live social media event coverage will
1. Extend the reach of face-to-face physical demonstrations of products and services
2. Boost the brand impact of parties, galas, festivals, and performances
4. Expand real-time awareness of sporting events, competitions, awards ceremonies,graduations, and grand openings
5. Broaden philanthropic participation during donation and funding drive events
...all while increasing your social media subscriber base.
3. Increase the buzz around limited time purchase or registration opportunities like ticket sales, product pre-orders, and initial retail releases
Why doesn't every organization provide live social media coverage of their events?
Creating quality live coverage requires people and skills that marketing departments often are not staffed to provide. Since live events are already "all hands" happenings, finding available specialists in-house during the production of a live event can be difficult or impossible.
CEA Marketing provides social media coverage of live events leaving marketing managers and departments free to focus on the event itself.
We assemble a customized event team with the right number of people, the right skills, and the right equipment to produce the type of coverage needed. CEA Marketing's Live Social Media Event Coverage teams are professional photographers, videographers, photo editors, event reporters, directors, and producers using professional grade cameras, microphones, broadcasting equipment, and editing tools. We prepare them to handle unforeseen events like equipment failure, power availability, network redundancy, and event schedule changes to ensure they can capitalize on their one shot to get the right shot. We'll even dress them in corporate or event gear to help create a professional image for the event itself.
For live event coverage, slow is the same as stopped so our content creation team generates enough content to ensure continuous energetic event coverage for a more fully engaged audience. At the event, our team produces and streams live videography, photography, short reports, long-form copy, polls, geotagging, and dedicated hashtag monitoring and response. Since multi-camera coverage increases the appeal of events, we are able to capture and combine multiple real-time streams into a single professional live production. Our team live tweets, posts photos, videos, and stories, and converses with the crowd in real-time. Capturing the elusive magic moments at a live event is much easier with our team tracking them down.
CEA Marketing isn't done when the event is over and the folding chairs are stowed. We can measure and report the social media metrics that show the impact of the event coverage.
We are also able to re-purpose the captured event media and create content to feed an inbound marketing campaign letting the event continue to generate leads and sales long after it has ended.
Pre-event Services
» Pre-event marketing, social media posts, paid social media, and promotional video creation
» Pre-event influencer relationships, story takeover planning
» Pre-event graphical asset creation (bugs, overlays, frames, geofilters, hashtags)
» Pre-event development of giveaways, hashtag campaigns, contests, and photo props and backdrops
» Proactive message creation
» Shot list planning
» PR and Media training
Post-event Services
» Post-event content re-purposing for inbound marketing
» Post-event metrics reporting
Live Event
Coverage Services
» Live Creation for Facebook, Instagram, Snapchat, Twitter, LinkedIn, Periscope, YouTube, and others
» Live Facilitated Q&A’s
» Live Social Media Feed Walls and Animations for Event Monitors
» Storytelling with Photo and Video Posts Event Attendee Interviews for Facebook Live, Periscope, IGTV
» Instagram and Snapchat Story creation
» Live Contests
» Real-time photo editing and story collage creation
Let CEA Marketing take your live event to the next level of marketing impact.
Pre-event Services
» Pre-event marketing, social media posts, paid social media, and promotional video creation
» Pre-event influencer relationships, story takeover planning
» Pre-event graphical asset creation (bugs, overlays, frames, geofilters, hashtags)
» Pre-event development of giveaways, hashtag campaigns, contests, and photo props and backdrops
» Proactive message creation
» Shot list planning
» PR and Media training
Live Event
Coverage Services
» Live Creation for Facebook, Instagram, Snapchat, Twitter, LinkedIn, Periscope, YouTube, and others
» Live Facilitated Q&A’s
» Live Social Media Feed Walls and Animations for Event Monitors
» Storytelling with Photo and Video Posts Event Attendee Interviews for Facebook Live, Periscope, IGTV
» Instagram and Snapchat Story creation
» Live Contests
» Real-time photo editing and story collage creation
Post-event Services
» Post-event content re-purposing for inbound marketing
» Post-event metrics reporting
Let CEA Marketing take your live event to the next level of marketing impact.