SALES ENABLEMENT
Is your sales team equipped to sell to modern buyers?
Modern buyers aren’t interested in speaking with a sales rep over the phone—even if they’re interested in making a purchase. Today’s buyers care so much about speed that the first company to respond to a request from a prospect wins the business in 35-50% of all deals.
With this type of sales pressure, has your sales team adjusted? Have they adapted to a market with higher demands and expectations than ever before?
What is Sales Enablement?
As experienced inbound experts, we know the proof is in the pudding—inbound-focused content creation and inbound sales consulting are the two best ways to attract and engage today’s home buyers.
sales en·a·ble·ment
(noun) | /sālz eˈnāb(ə)lmənt/
the technology, processes, and content we use to empower your sales team to sell faster and more efficiently.
Creating the right content to share is the best way to sell to the modern buyer. This can happen during initial contact or when a prospective buyer decides they’re ready to buy. To create the right content, however, is a journey in itself—and involves a willingness to step inside the buyer’s shoes.
How do I start?
You don’t need to lift a finger—that’s the beauty. Through sales consulting, training, and digital automation, we provide you with the tools you need to nurture leads and boost sales.
With over two decades of experience working alongside sales teams, our inbound marketing expertise gives us a unique perspective on today’s buyers, which helps us identify exactly what your prospective buyers are looking for. Through buyer personas, marketing automation, and a conversion-driven approach, we help your sales team stress less, sell more, and keep new leads rolling in without the hassle of constant back-and-forth communication.
What is the Sales Enablement Process?
Engage
We encourage you to meet buyers right where they are.
Track
We help you keep in step and add a personal touch with contacts already in your market.
Discover
Gone are the days of stressful buyer searching. With resources and connections across the country, we identify new, in-market, target persona-fitting buyers for you to reach.
Automate
With a robust CRM, we tailor and template email outreach messages that fit your chief sales message. We’ll track when and how emails are viewed, clicked, and engaged with. That’s not all—we’ll also craft custom email follow-ups for potential buyers!
Convert
In today’s market, your website should include multiple touch points that offer your visitors a helping hand through the site. By strategically placing content offers throughout your site (pop-ups, forms, sign-up CTAs), we give your conversion rates the chance to grow (at a speed that will knock your socks off).
Educate
We’ll walk you through the ins and outs of content marketing and management because after all, it’s what we do best. At the end of the day, we’re here to help you understand which types of content work best for your market while making it simple for your salespeople to utilize that content.
Successful Sales Enablement in Action
S.M.A.R.T. Goals — These goals are Specific, Measurable, Attainable, Relevant, and Timely. We help you draw out this type of strategy to lay a foundation for sustained sales success. Depending on your needs, we will set S.M.A.R.T. goals with you quarterly, monthly, or annually!
Process Defining — What does your current sales process look like? By working backwards from goal completion to goal setting, we pinpoint what parts of your sales process is working, what parts can be thrown out, and what new tactics can be implemented.
Automated Technology — Why not let the robots do it? Through automation software, we help simplify and streamline your sales processes while ramping up your sales volume!
Content Creation — By creating email templates and sequences for your sales team to utilize, we’ll help your content output see continued growth and your sales team see leads pour in faster than before.
