SAM RODGERS
INTEGRATED • DIGITAL • PRINT
WINNER OF THE “NATIONAL SILVER AWARD”
Purpose
As we headed into this rebrand project, we wanted to create a brand story that spanned the spectrum of time: past successes, present enjoyment, and future prosperity.
As a company that builds beautiful, timeless designs and executes with quality craftsmanship, Sam Rodgers Homes holds their reputation firmly in tact, 80 years into business. Our ultimate goal was to create a brand story that can be told for years to come.
Strategic Goals
- Revamp and refresh the Sam Rodgers Homes brand to encourage targeted buyers to live luxury by living Sam.
- Target professionals with an average home income over $75k, as well as empty nesters, luxury buyers, and move-up homebuyers.
- Increase and encourage social media engagement through the #LIVESAM rebrand and its accompanying online contests.
Creative Process
We set out to create a look and feel that illustrated a lavish lifestyle and peak home enjoyment. Because Sam Rodgers Homes epitomize what it means to live luxury, creating the fresh, pristine brand message of #LIVESAM made all the sense in the world.
With a new brand message in tact, we were off and running. Our next steps were developing the new Sam Rodgers website, narrowing down our list of distribution channels, and creating our content strategy for social media.
Our Kiss French – Drive German – Wear Italian – Drink Scotch – Live Sam campaign was created as a unique and entertaining way to launch the new Sam Rodgers brand story. Our goal was to encourage people to share on social media how they #LIVESAM (live luxury) in their day-to-day.
We created the #LIVESAM Facebook Fan Photo contest as a result of the overwhelming amount of fan photos received for #LIVESAM. During the 4-week period of the campaign, Sam Rodgers Homes saw over 500% growth on Facebook.
Reach Out
We invite you to look around our site.
But that will only scratch the surface about who we are,
what we do and how we can ultimately help you.
Let’s start a conversation.