With 20+ years of business development, marketing and team building experience, Craig joins CEA as an amazing asset to our Agency. He brings in a fresh approach to building a team founded on culture, processes built on speed and efficiency and strategic integrated marketing solutions for our clients.
Craig thrives on developing strategic solutions for businesses looking to better tell their story while driving revenue. His first exposure to marketing came at an early age while his Mother sold radio advertising. An interest in understanding how businesses could capitalize on telling their story to drive business growth soon followed.
As his career progressed, he became interested in the paradigm shift that was happening between traditional marketing and digital marketing. The concept of providing knowledge and thought leadership to consumers on their own time and at their own pace was too intriguing to ignore. It wasn’t about “in your face” marketing anymore. It was now about providing value, knowledge and building trust.
Combining this level of intrigue with a desire to educate and share knowledge, his strategies and processes continued to evolve, bringing his sales and marketing career to where it is today.
As a forward thinker, in all aspects of his life. Craig focuses on the future and doesn’t dwell on the past.
“People who live in the past generally are afraid to compete in the present. I’ve got my faults, but living in the past is not one of them. There’s no future in it.” -Sparky Anderson
Craig has a successful track record of business development on a global scale, holds several HubSpot and Pardot certifications and continues to build his skillset by pursuing additional Google, HubSpot, SalesForce and development certifications.
Craig’s biggest personal goal in life is to be a best friend, a husband and a father with a career to support it! And he’s succeeded, as he shares his life with his beautiful Wife Aly, his 5 amazing Stepdaughters Nikki, Lydia, Cadilyn, Cailey and Layla, and his hysterical dog Penny.
In his free time, you can find Craig fishing, golfing or supporting his NY rooted sports teams, the NY Yankees, NY Giants and his new Tampa Bay team, the TB Lightning.