Based in Tierra Verde, Allen Collins Realty came to CEA with request to run an ad in the Tampa Bay Area with the goal of expanding their market. The premise behind this print ad was the tagline “Fast. Bold. Sold.” This stands for the idea that consumers will save time if they list their property with Allen Collins Realty. The entire ad is based on this overall theme of saving time and getting their listing sold quickly. With this ad being the first in the Tampa Area for Allen Collins, it was crucial that the ad grabbed the attention of the market. This print ad was run in the Tampa Tribune and was designed using the idea of clear, simple messaging.