CEA was tasked by Neal Communities to come up with an ad campaign to help them brand themselves to the Tampa market. Neal was new to building homes in this particular market.
After conducting heavy research and interviewing several Neal Community homeowners, we discovered the number one reason why people buy a Neal home. This reason being the amazing additional details Neal includes in their homes. Some of these details include security systems, upgraded appliance packages, and additional designer features. Neal truly believes that every detail counts when building a new home. After discovering this information, we decided to focus on the detail and additional features offered when it came to the ad campaign.
This campaign ran in several newspaper publications in the Riverview area.