Parade of Homes Website Redesign

To improve user experience on the event website over last year by building a streamlined, simplified and mobile responsive site.

Base on analytics from the previous event year, mobile use for this site’s visitors is on the rise. We wanted to design a beautiful website that was easy to use for desktop users, while also making search and navigation simple for mobile users.

Using the Showcase Home as our inspiration, we completely redesigned the look of the site from the previous year. We also reevaluated the motivations of our users – most visitors were coming to view the Showcase home, find guidebooks, or going directly to the Home Search. By reorganizing the home page, we brought these 3 main actions front and center, improving visitor experience.

We also redesigned the Home Search page and its functionality. Visitors can search by community, location, home specs, etc. As an additional feature, for visitors allowing browser location tracking (mobile or desktop), the mapping feature creates an automatic path – making finding homes on this year’s that much easier.


Tampa Bay Business Association


  • Web Development