‍A Home Builder’s Guide to Inbound Marketing‍

A Proven Framework to Attract, Convert, and Close More Buyers
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Free Download: The Ultimate Inbound Strategy Built for Home Builders

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Today’s homebuyer is digital-first—and if your marketing strategy isn’t meeting them where they are, you're missing deals before they ever walk through your doors.

This guide is your playbook for building an inbound marketing machine that works with today’s buyer behavior, not against it.

And we’re not just talking theory.

‍This exact approach just won us the “Best Digital Marketing Campaign” at the 2024 Nationals for our work with Trendsetter Homes. View here: https://www.ceamarketing.com/portfolio/trendsetter-digital-campaign

Inside the Guide, You'll Learn:

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How to attract high-intent homebuyers with educational content
Hand holding a lead funnel with user icons entering, representing audience targeting and lead generation.
Proven tactics to convert website visitors into qualified leads
Hands using a tablet with connected gears, symbolizing digital automation and analytics.
Tools and workflows for nurturing buyers until they’re ready to purchase
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Ways to delight homeowners after the sale and generate referrals
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Real-world campaign examples and actionable next steps
This guide was built for home builders ready to own their market with smarter, scalable marketing.

Why Inbound Works (And Why We Know It Does)

When Trendsetter Homes partnered with us to launch a full-funnel inbound campaign targeting first-time and move-up buyers, the results spoke for themselves:
1.3M+
Total impressions
1625
Conversions
989
Remarketing conversions at 12.41%
928
Facebook ad clicks
179
Phone calls
50
in-person sales center visits
The campaign integrated SEO-driven blogs, social content, five downloadable guides, direct mail, remarketing ads, and personalized emails to stay top of mind throughout the long home-buying journey. It delivered value at every step—and measurable business outcomes.If you're serious about results, this guide shows you how we did it.

If you're serious about results, this guide shows you how we did it.

Who This Guide Is For:

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Builders tired of generic marketing that doesn’t convert

A collage image featuring a hand holding a magnifying glass with a pink checkmark over a modern house. Additional icons include a lightbulb, a document with a profile image, and abstract orange and purple shapes, suggesting home inspection, approval, or evaluation in real estate.

Sales professionals wanting more qualified, educated buyers

A conceptual illustration of a sales or marketing funnel with three people walking into the top. The funnel has multiple tiers in different colors and is surrounded by gears, digital circuit lines, and abstract shapes, symbolizing lead generation or customer acquisition.

Marketing teams looking to build a full-funnel lead gen system

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Anyone ready to future-proof their business with strategy that scales

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This guide will get you started. But if you’re ready to put our award-winning expertise to work on your next campaign, let’s talk.
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Who We Are

CEA Marketing is a full-service digital marketing agency headquartered in Tampa Bay, Florida. Our team of experts delivers data-driven strategies and creative solutions to elevate brands and drive measurable success for clients across the nation. From comprehensive brand development to targeted digital campaigns, we offer a complete suite of services to help businesses thrive in the ever-evolving online landscape. Partner with us to unlock your brand's potential and achieve your boldest marketing goals, no matter where you are in the U.S.

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