In Sarasota, land investors Terry Wolfram and Eldon Johnson set out to create Privada Homes, a unique custom home builder, and to develop the Gracewater at Sarasota master-planned community. Located on the west side near downtown, their goal was to infuse the area with a relaxing coastal feel. Despite hurdles like tough competition and COVID-19 delays, Terry and Eldon remained steadfast in their commitment to their coastal dream. To navigate the complexities of market demand and consumer preferences, they partnered with CEA Marketing to effectively differentiate their brand in the competitive coastal Florida market.
The primary objective was establishing Gracewater as a premier residential destination, offering custom-designed homes and unparalleled lifestyle amenities. By leveraging strategic branding and targeted marketing efforts, the goal was to generate widespread interest and drive sales conversions.
A multi-faceted marketing approach was adopted, combining digital, print, and experiential tactics. A meticulously crafted interest list campaign highlighted Gracewater's prime location, easy commuting access, and community amenities. Simultaneously, digital platforms were utilized to build a robust online presence, showcasing model homes, interactive maps, and captivating lifestyle content.
The Gracewater at Sarasota project achieved outstanding results. These key performance indicators (KPIs) highlight the success of a well-executed strategic approach, positioning Gracewater as a distinguished and highly sought-after project in a competitive real estate market.
It's a pleasure to express my gratitude towards Kelly, whom I fondly regard as the fairy godmother of our project. She immediately recognized the possibility of transforming this location into a master-planned community of exceptional beauty and significance. We are immensely grateful for Kelly's contribution and are excited about the future of this remarkable neighborhood.
CEA Marketing's expertise and strategic acumen were pivotal at every Gracewater at Sarasota project phase. From the outset, CEA applied its deep knowledge of real estate marketing, honed over years of working with a spectrum of builders from local to national scale. This expertise was critical in navigating the unique challenges and opportunities of the Gracewater project.
