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Client Spotlight:

The Edge Sarasota

Elevating The Edge - A Luxury High-Rise Condo Development


The Edge, a luxury high-rise condo development nestled in the heart of Sarasota, sought to redefine its marketing approach after experiencing stagnant sales with its existing strategies. Recognizing the need for a fresh perspective, they turned to CEA Marketing, a leading agency known for its luxury real estate marketing expertise.


The objective was to craft a compelling narrative around The Edge, highlighting its luxury lifestyle, breathtaking views, and exclusive amenities. This involved showcasing the property and emphasizing the surrounding area's attractions and lifestyle offerings.

What We Did - Our Campaign Execution

CEA Marketing executed a comprehensive campaign for The Edge, integrating various marketing channels and strategies to captivate potential buyers. They crafted a visually stunning website, utilized social media and digital marketing for targeted campaigns, implemented lead nurturing efforts, and designed collateral materials to reinforce The Edge's luxury brand identity.

Campaign Videos

Impactful Results

The results were remarkable. The Edge experienced a significant uptick in interest and inquiries from prospective buyers. The revamped branding and marketing materials successfully conveyed the development's luxury lifestyle and unique selling points, leading to increased engagement and sales.

  • Enhanced Online Visibility and Website Engagement: Through targeted SEO efforts and engaging website design, CEA improved The Edge's online presence, leading to increased visibility and longer visitor engagement durations.
  • Increased Social Media Interaction and Follower Growth: By implementing captivating content and interactive campaigns, CEA fostered greater engagement on social media platforms, resulting in an expanded audience reach and a surge in follower numbers.
  • Higher Lead Generation and Conversion Rates: Through personalized lead nurturing campaigns and streamlined communication processes, CEA generated more high-quality leads, effectively converting them into sales opportunities at an accelerated rate.
  • Positive Market Feedback and Heightened Interest in Property Inquiries: The success of CEA's marketing initiatives was reflected in the positive feedback received from the market, as evidenced by a notable increase in property inquiries and heightened interest among potential buyers.

The success of The Edge's rebranding is a direct result of CEA Marketing's creativity, dedication, and understanding of luxury branding. Kelly's leadership and the team's insight transformed our brand narrative, making it informative and immersive. This partnership has elevated The Edge's identity and established a benchmark for excellence in the industry.

Christine Delmonte, Realtor, Coldwell Banker


CEA Marketing's strategic vision, creative prowess, and meticulous execution were instrumental in elevating The Edge to unprecedented heights of success. Their unwavering commitment to excellence and ability to navigate the complexities of luxury real estate marketing reaffirm their status as a trusted partner for clients seeking to make a lasting impact.

  • Branding Reinvention: CEA Marketing spearheaded the modern luxury transformation of The Edge's brand identity, meticulously redesigning the logo to embody contemporary sophistication. This rebranding effort aligned The Edge with its upscale positioning and served as a visual beacon of exclusivity, setting the stage for the development's success in the luxury real estate market.
  • Website Immersion: The creation of The Edge's meticulously crafted website was a testament to CEA's dedication to immersive user experiences. Each element, from captivating visuals to engaging content, was carefully curated to evoke emotions and drive action. This digital masterpiece served as a virtual gateway to The Edge's luxurious lifestyle, captivating visitors and converting them into enthusiastic buyers.
  • Lead Nurturing Expertise: CEA's personalized lead nurturing campaigns were instrumental in fostering meaningful connections with potential buyers. By understanding each prospect's unique needs and preferences, they guided them through the sales journey with tailored strategies, ultimately translating interest into tangible sales opportunities. Their expertise in relationship-building ensured that every interaction was meaningful and impactful.
  • Social Media Domination: Leveraging the power of social media and digital marketing, CEA widened The Edge's reach and deepened engagement with affluent demographics. Through tailored campaigns, they ensured that The Edge remained top-of-mind among the target audience, driving traffic and generating leads with strategic precision. Their mastery of social media platforms ensured maximum exposure and resonance in a competitive market landscape.
  • Compelling Storytelling: CEA's video production expertise brought the allure of downtown Sarasota living and The Edge's unparalleled amenities to life. Through expertly crafted storytelling, they ignited excitement and fostered a sense of belonging within the community, leaving a lasting impression on potential buyers. Each video served as a powerful tool in conveying The Edge's unique value proposition, further reinforcing its position as a premier luxury destination.
  • Captivating Collateral: From brochures to promotional materials, every piece of collateral designed by CEA reflected the essence of luxury and exclusivity synonymous with The Edge. Their meticulous attention to detail and compelling copywriting ensured that each piece effectively communicated the project's value proposition, leaving a lasting impression on prospects and stakeholders alike.

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