Trendsetter Homes, a local builder based in Springfield, Missouri, aimed to expand its footprint and eventually franchise nationally. Seeking growth, they partnered with CEA for marketing guidance. Despite their quality craftsmanship, they faced challenges in standing out in a crowded market and lacked a cohesive brand identity to support their ambitions.
The primary goal was to elevate Trendsetter Homes' profile, becoming Springfield's top local builder and preparing for national expansion. They aimed to increase brand recognition, generate high-quality leads, and establish themselves as industry leaders in craftsmanship and customer satisfaction.
The campaign encompassed a multifaceted approach, including website redesign, video content creation, social media engagement, and targeted digital marketing efforts. A key component was the implementation of HubSpot inbound marketing and CRM tools for enhanced lead nurturing and sales tracking.
Within a year, Trendsetter Homes witnessed a remarkable transformation. Monthly home sales surged from 8 to 18, catapulting the company to the top position among home builders in Springfield by early 2023.
Our collaboration with CEA Marketing has been a game-changer for Trendsetter Homes. Through our joint efforts and their strategic guidance, we've doubled our monthly home sales. CEA Marketing's comprehensive approach, including a digital marketing audit, strategic planning, and advanced marketing tactics, has been instrumental in our success.
CEA Marketing’s comprehensive and innovative approach was pivotal in every aspect of Trendsetter Homes' journey from a local builder to a nationally recognized brand. The agency's ability to blend strategic branding, digital prowess, and targeted content creation was key to the project's overwhelming success, demonstrating CEA's capability in steering large-scale, complex projects to fruition.
