CEA Marketing was approached by DHRUV Development to help enter the luxury new construction residential market with their new multi-million dollar project, Odessa Preserve, a luxurious gated community in Hillsborough County, Florida. Referred to us through word of mouth after our successful launch of Metro’s Epperson Lagoon Communities, DHRUV Development had heard about our reputation for excellence. This community required a comprehensive digital presence, including a website and signage, to establish awareness and generate leads.
The primary objectives were to create a growth-driven website that showcases the opulence and sophistication of Odessa Preserve's bespoke concrete block homes and to establish a lead capturing system. The goal was to increase awareness of the community, attract potential homebuyers, and provide DHRUV Development with the tools to nurture and convert leads. Additionally, developing a cohesive brand strategy to convey luxury and exclusivity was essential.
As a new development, Odessa Preserve needed to establish a strong market presence and effectively capture potential leads. They required a visually compelling website that could highlight the luxury and sophistication of their homes while also serving as a powerful lead generation tool. Additionally, they needed help establishing a brand strategy that included color palettes, tone of voice, and brand elements to effectively communicate their luxurious identity.
The comprehensive digital presence for Odessa Preserve successfully highlighted the community's luxury and sophistication. The SEO-optimized website content and sleek design significantly enhanced their digital footprint, attracting potential homebuyers and generating high-quality leads. The integration of the HubSpot lead-capturing system allowed DHRUV Development to effectively nurture and convert these leads, establishing a strong market presence for their new community.
