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Trendsetter Homes, a Springfield-based builder, wanted to strengthen its lead pipeline by connecting meaningfully with potential buyers throughout their home-buying journey. In a competitive and price-sensitive market, they needed to offer value beyond floor plans—educating, engaging, and guiding buyers across multiple touchpoints.
The campaign aimed to: Engage and educate buyers throughout their decision-making process. Establish Trendsetter as a trusted, informative home-buying partner. Increase lead volume, lead quality, and buyer conversion rates.
CEA Marketing developed a robust, omni-channel marketing campaign that strategically aligned with the buyer journey. From initial discovery to final decision-making, the campaign utilized educational assets, nurturing emails, targeted ads, and consistent messaging to build trust and drive leads.
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CEA Marketing’s campaign for Trendsetter Homes stands out for its strategic blend of value-driven content, multi-channel delivery, and journey-based targeting. By combining gated resources with automated nurturing, they solved one of the toughest real estate marketing challenges: sustaining buyer interest over time. This campaign is a masterclass in turning curiosity into confidence—and leads into long-term customers.
