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Client Spotlight:

Terraces at Royal Palm

Revitalizing Ft. Myers Real Estate


The Terraces at Royal Palm, an innovative urban community, aimed to replace the renowned Royal Palm Square in Ft. Myers. Bringing forth a distinctive Chicago-style architectural vision for luxury townhomes and commercial real estate, the project's Chicago-based developers sought a significant presence in the Florida market. This endeavor was poised to redefine the Ft. Myers landscape by replacing the iconic Royal Palm Square with a contemporary concept of upscale living and commercial spaces. Yet, the builders encountered the hurdle of establishing a distinctive identity within this new market terrain.


Crafting a robust identity for The Terraces at Royal Palm, CEA Marketing prioritized the client's objectives, understanding the power of a compelling brand narrative. Opting for digital ads over social media, the goal was to generate interest and drive traffic to the community's website. With a clear vision, the focus remained on fulfilling the client's needs: telling an engaging brand story and deploying targeted digital ads to enhance awareness and encourage visitors to explore the community's online platform.

What We Did - Our Campaign Execution

In close collaboration with the client, our efforts for The Terraces at Royal Palm encompassed strategic planning and meticulous execution across various aspects of brand establishment and digital outreach. Our commitment to the client's vision remained unwavering, ensuring every aspect of our work reflected their goals and aspirations. Here's how we turned their vision into reality:

Campaign Videos

Impactful Results

The Terraces at Royal Palm successfully made its mark in the Ft. Myers real estate market with a remarkable brand introduction, capturing the interest of both potential homebuyers and investors.

  • Successful Brand Introduction: The Terraces at Royal Palm made a memorable entrance into the Ft. Myers real estate market, attracting attention from potential homebuyers and investors.
  • Increased Website Traffic and Engagement: Digital advertising campaigns drove significant traffic to the website, resulting in heightened engagement and inquiries.
  • Enhanced Market Visibility: The project gained increased recognition within the Ft. Myers community, establishing itself as a prominent player in the local real estate landscape.
  • Strong Foundation for Growth: CEA Marketing's strategic approach laid a solid foundation for sustained growth and continued success, empowering the builders to make a lasting impact in the Florida real estate market.


CEA Marketing's involvement in The Terraces at Royal Palm project was a showcase of our ability to navigate and master the complexities of modern real estate marketing. Our holistic approach, combining strategic brand development, digital innovation, and results-driven marketing strategies, achieved the project’s immediate goals and set a new standard in real estate marketing. 

This case study serves as a testament to our commitment to excellence and our capacity to deliver exceptional results in the ever-evolving world of marketing.

  • Strategic Brand Development: Our deep understanding of the market dynamics enabled us to craft a brand identity that resonated with the target audience. "The Terraces at Royal Palm" was not just a name; it was a narrative that encapsulated the essence of luxury and innovation, paying homage to the legacy of the iconic Royal Palm Square.
  • Digital Marketing Mastery: Recognizing the changing landscape of real estate marketing, we employed a digital-first approach. By opting for targeted digital ads over traditional social media tactics, we ensured that every marketing dollar spent was an investment toward engaging the right audience.
  • Website as a Digital Hub: The website for The Terraces at Royal Palm was more than just an online brochure; it was a convergence point for brand storytelling and customer engagement. Our team's proficiency in SEO and user-friendly design transformed the website into a powerful tool for attracting and retaining visitor interest.
  • Innovative Advertising Campaigns: Our digital advertising campaigns were a testament to our ability to leverage various platforms for maximum impact. These campaigns increased brand visibility and significantly boosted web traffic, inquiries, and engagement metrics.
  • Results-Driven Focus: The remarkable increase in engagement metrics, inquiries, leads, and web traffic is indicative of the campaign’s success. CEA Marketing’s approach was not just about creating visibility but also about driving real, measurable results.

Sustaining Growth and Visibility: More than just launching a project, CEA Marketing laid the groundwork for sustained growth and market presence. Our strategic planning ensured that The Terraces at Royal Palm was a key player and a trendsetter in the Ft. Myers real estate landscape.

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