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Kelly Bosetti Primeau has spent nearly 30 years doing what most agencies only talk about: building brands that actually win. As the Founder and CEO of CEA Marketing, she has led one of Tampa Bay's most recognized full-service marketing agencies from its founding in 1997 through every major shift the industry has seen, always a few steps ahead of where the market was heading.
What sets Kelly apart is not just her track record. It is her perspective. She is a visionary thinker who sees angles others miss, solves root problems instead of surface symptoms, and builds strategies bold enough to work in markets that punish the ordinary. That instinct to think differently, to question the conventional approach and find a better path forward, is the engine behind everything CEA has built.
She did not build this agency by following a blueprint. She built it by saying yes to what scared her, growing into every challenge she accepted, and surrounding herself with a team that shared her standard for bold, results-driven work. From a one-woman promotions company in 1997 to a nationally decorated, AI-first agency with a proprietary SaaS platform and an in-house production studio, Kelly has never stopped building.
Her Story
Nearly 30 years of staying ahead of every shift the industry has thrown her way.
Kelly's path to agency ownership was anything but conventional. After launching her career in media and sales, she identified a niche that would define her professional legacy: homebuilders. She recognized early that this industry needed more than pretty brochures and basic advertising. It needed strategic partners who understood the buyer journey, the sales process, the competitive landscape, and the emotional decision behind every home purchase.
She became that partner. And then she built a team around it.
Over the decades, Kelly led full-scale marketing partnerships with some of the most respected names in residential construction.
One partnership stands above the rest as a defining chapter in CEA's story.
8-Year Partnership · Metro Development Group
CEA launched Metro's record-breaking Lagoon Communities — helping introduce an entirely new lifestyle category to the residential market. CEA also managed all three Florida brands for Pulte Homes and delivered award-winning consumer-generated campaigns across multiple national brands.
Each time the industry moved, Kelly moved first. Not reactively — proactively, with a plan already in motion.
Early 2000s
Digital Marketing
Already building it into client work before the industry caught up.
Mid 2000s – 2010s
Social Media
One of Tampa Bay's earliest agencies to lead with social as a serious channel.
Now
AI-First Agency
Rebuilt CEA from the ground up with proprietary technology no traditional agency can match.
Books & Speaking
Kelly brings the same clarity and conviction to the stage and page that she brings to every client strategy session.
Book One
Future-Proof Residential Marketing
The definitive guide to modern homebuilder marketing strategy — covering everything from brand positioning and digital presence to AI visibility and lead generation in a rapidly evolving market.
Book Two
The Business Playbook from Start to Scale
A practical, no-nonsense roadmap for entrepreneurs ready to build something real — something that grows with intention, survives disruption, and scales without losing its soul.
On the Stage
In 2026, Kelly delivered the keynote at the International Builders Show — speaking to one of the largest and most influential audiences in the homebuilding industry. A sought-after voice on AI strategy, brand positioning, and the future of marketing in a world where buyers find answers before they ever talk to a salesperson.
Recognition
Nearly 30 years of results recognized at the highest levels of the industry.
2026 Honoree
One of the most prestigious recognitions for women entrepreneurs in the United States. Kelly has also been named a Top Woman to Know in Tampa, recognizing her leadership, influence, and impact in the Tampa Bay business community.
FHBA Excel Gold Awards
Florida Home Builders Association recognition for excellence across marketing categories.
TBBA Awards of Excellence
Tampa Bay Builders Association recognition over CEA's nearly 30-year history.
Regional & National Wins
Spanning branding, digital marketing, creative campaigns, and email marketing categories.
The Ecosystem
A complete marketing infrastructure designed to serve ambitious clients at every stage of growth.
The strategic and creative engine at the center — delivering bold strategy, AI-powered execution, and measurable results across every channel that matters.
Visit ceamarketing.com
The state-of-the-art photo, video, and podcast production facility Kelly launched during COVID so her clients could keep creating when the world went quiet. Located on the CEA campus in Clearwater.
Visit Second Sol Studios
Built for women-owned businesses and scaling entrepreneurs who need both strategic expertise and genuine accountability — through workshops, advisory engagements, and the Ultimate Marketing Kickstart course.
Visit Kelly Primeau Consulting
CEA's AI-driven SaaS platform — AI-powered lead qualification, automated follow-up, content creation, sales coaching, and realtor support tools in a single platform built for speed.
Visit Builder StudioWhat Drives Her
After nearly 30 years of building, winning, reinventing, and pouring into others, Kelly will tell you the work that fills her up most is not the awards.
It is the moment a business owner finds their voice. When a founder who has been playing small finally sees the full picture of what they are capable of building. When a marketing strategy clicks into place, and a company starts growing with real confidence for the first time.
Bold ideas deserve bold strategy — and the right partner can change a business's entire trajectory.
That is why she shows up every day.
Connect with Kelly
After nearly 30 years, she is just getting started. Reach out to talk strategy, speaking, or what's next.
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